commacross GmbH - Logo deutsche Flagge, deutsche Sprache

Roadshow: Successful events close to the customer! Concept, planning & support. 360° roadshow service.

Commacross - event agency for roadshows. Present your products when and where you want. We take care of: Participant management, logistics, technology, locations, catering, shuttle service and much more. We are your roadshow partner for everything, in Germany and throughout Europe.

Offer customers
short distance

Roadshow event format: success on the spot

Why a roadshow? The basic idea is that companies present their services close to the customer. In this way, individual customer service can be experienced at first hand. Roadshow event marketing can take many different forms. Drive with an individually equipped event truck or book unusual event locations to impress your customers at first sight. No matter how the events are planned, decentralised roadshows have special challenges, especially when it comes to the costs of logistics and design. As an experienced roadshow agency, we provide professional and individual support through

  • Comprehensive support in the conception, planning and organisation of roadshows in the B2B and B2C sectors
  • Provision of online services, such as landing page, registration & participant management
  • Development of effective communication measures - before, during and after the events

Success factor no. 1:

Conveying information in a comprehensible way

Are you planning a roadshow? Here it's all about conveying information in the most interesting, exciting and emotional way possible. As an experienced event agency, we support companies that want to present their products within the framework of a roadshow and create spaces for fascinating product presentations on site. From conception and planning to realisation and follow-up, we are at your side and ensure that your messages and product information are safely received through intelligent communication measures. We are your roadshow agency for


  • Creation and production of all communication media, benefit from our know-how as a 3D agency
  • Cross-media marketing of roadshows - regionally, nationally and internationally
  • Highlight productions and effective promotions for product launches

Success factor no. 2:

Arouse emotions sustainably

The central objective of a roadshow is to inspire and emotionalise the guests and to arouse positive feelings in the interested parties. We know how to win the hearts of participants with an on-site presentation. As an experienced roadshow agency, we promote person-to-person communication and use proven and/or specially developed innovative tools to evoke strong emotions. When developing exciting roadshow concepts, we use the entire claviature of event marketing and apply our experience in a targeted manner. This is how we create a roadshow of great emotions.


  • Idea development for media content, themes and storytelling
  • Targeted communication, adapted to topics, target group, time horizon and budget - digital and personal
  • Emotional customer approach from the invitation to the thank-you letter

Success factor no. 3:

Benefit from a full-service agency

Roadshows have their own rules. Even the location poses special challenges. Organisers are on unfamiliar territory, lacking the typical home advantage of an internal event. Set-up and dismantling must be as efficient as possible, information must be conveyed compactly and all the necessary utensils must be on board. There is hardly any time for additions or touch-ups on site. As your experienced full-service agency, we take care of the big picture and the smallest details. Whether tent construction or show truck, hotel or participant management, communication, route planning or travel bookings for the crew: with us, your roadshow is in the very best hands.


  • Holistic roadshow organisation incl. location planning & logistics
  • Conception and implementation of the roadshow schedule including on-site support
  • Idea development for exciting stagings, promotions, product presentations

Event Request Wizard

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Geschäftsführer von commacross: Eberhard Freiensehner

Take advantage of our know-how for for your successful road show.


What roadshow formats are there?

When you think of a roadshow, the first thing that comes to mind is trucks, such as the Coca-Cola Christmas Roadshow. In fact, most B2B roadshow events take place in hotels. The advantages are many, e.g. weather independence, different rooms, high-quality catering, enough parking spaces, toilets, etc. If you want something a little more unusual, you can also use special, thematically appropriate locations, such as football stadiums or museums. In any case, a roadshow offers the opportunity to talk to customers and partners without long journeys and to give them a personal product presentation. This increases the probability of reaching the target group comprehensively.

How do we support your roadshow?

Commacross is your partner for the conception, planning and support of the roadshow on site. We take over all areas in which you need support. From the concept idea, location research, participant management, the landing page, a roadshow video teaser and professional on-site support - in Germany and throughout Europe. We also take care of the logistics of the materials, the technology, local hostesses, coordination with the event locations and budget control. Everything in-house, everything from a single source.

What are our added values for your roadshow?

We offer conception, planning and support as an in-house service, which means short distances and quick coordination for you. With our own software, we enable smart participant management tailored to your needs, including landing page and registration platform. We also develop ideas for the most cost-effective design possible, as in the NetApp example: here we labelled and designed large cardboard boxes, folded them up and set them up again at the next location. In this way, a large space was decorated and staged with a relatively small budget. We are centrally located in Europe and can travel to any location you wish in a timely manner.
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Leading companies rely on the know-how of commacross.

  • "I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."

    Portrait von Mathias Büttner

    Mathias Büttner, Citrix
    Marketing Director for Central Europe

  • "For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."

    Portrait von Ramona Augusto
    Ramona Augusto, Bitzer
    Head of Events, Digital Media and Promotions
  • “Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."

    Portrait von Kerstin Löffler
    Kerstin Löffler, Faller Packaging
    Head of Marketing & Innovation
  • "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
    Portrait von Peter Schönenberger
    Peter Schönenberger, Sauter
    Head of Marketing and Product Management
  • "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
    Markus Zeller, AUMA
    Head of Advertising
  • "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
    Portrait von Heiko Braun
    Heiko Braun, Zehnder Group Deutschland
    Managing Director
  • "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
    Portrait von Waldemar Witulski
    Waldemar Witulski, ZF
    Consultant Trade Fairs and Exhibitions
  • "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."
    Jan Friedrich, Bucher Hydraulics
    Head of Marketing
  • "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."
    Sandra Parpan, ARGO-HYTOS GmbH
    Group Marketing Service & Communication
  • "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."
    Stephan Dürr, Hummel AG
    Head of Marketing & Communications