Your trade fair agency
Interactive trade fair games & competitions – creative activities for your exhibition stand
Interactive trade fair games are a fun way to capture your visitors’ attention.
With our interactive trade fair games, you’ll delight your visitors and build strong customer relationships in a fun way. Whether on touchscreen displays, tablets or mobile devices – we develop bespoke games in your corporate design that both inform and entertain. This will make your exhibition stand the highlight of any trade fair.
Our services at a glance:
- Bespoke online and offline trade fair games
- Promotional games & interactive prize draws
- State-of-the-art media technology for interactive applications
- Consultancy and implementation for playful trade fair marketing
9 sensational trade fair games for unforgettable visitor experiences
Interactive trade fair games transform any stand into a visitor magnet. They attract guests, encourage playful interaction and leave a lasting impression. Whether it’s a quiz, a touch game or a digital competition – trade fair games combine entertainment with marketing objectives and bring your brand to life in a creative way.
Portfolio: Trade Fair Games
Quiz
Find & Match
Slot-Machine
Pairs
Slide puzzel
Connect four
Scratchcard
Compare
Collector
In today’s highly competitive market, companies are constantly looking for innovative ways to stand out from the competition and build lasting relationships with potential customers. This is where our bespoke trade fair games and competitions come into play.
At commacross, we understand the power of playful learning and engagement, and we use this to revolutionise your trade fair experience. Our interactive games and competitions are not only entertaining but also effective tools for capturing the attention of trade fair visitors and creating a lasting impression of your company. By using gamification, we manage to spark visitors’ interest and encourage them to engage with your company and your products.
The benefits are clear: increased visitor interest, higher footfall at your stand and more meaningful interaction between your staff and trade fair visitors. This playful approach allows complex product information or brand messages to be conveyed in a simple and entertaining way. Furthermore, our games and competitions offer an excellent opportunity to collect contact details for follow-up after the trade fair and to gather valuable market research information.
Whether you’re looking for a well-known game with a company-specific twist or want to develop a completely new game tailored to your business, we at commacross have the solution. Make the most of the opportunities offered by trade fair games and gamification, and let’s work together to make your next trade fair a success.
Top Trade Fair Game No. 1: Gamification is all the rage
Homo ludens (= the playing human) – according to one explanatory model – develops their cultural abilities primarily through play. This insight is increasingly being utilised in the design of training and further education programmes, in the development of apps, and in new event formats.
In a trade fair context, trade fair games open up new opportunities for exhibitors to engage with customers interactively at their stand. Our trade fair games enable visitors to engage with a company’s brand, messages and products in a playful way. Attractive prizes encourage participation and provide a starting point for further customer conversations. Benefit from the gamification trend through:
- Interaction as a catalyst for successful lead generation at the trade fair
- Prizes as an incentive for participation and the collection of contact details
- High brand awareness through trade fair games featuring your corporate design
Top Trade Fair Game No. 2: Score points with flexibility
A digital trade fair game from Commacross offers you maximum flexibility. Our touch games appeal to visitors of all ages and can be played by all generations without any additional assistance. To help generate leads at the trade fair, visitors’ contact details can be collected before the game begins or at the end, and exported for further marketing activities. The technology allows for customisation: you determine the type and scope of data collection as well as the prizes. The choice between purchase and hire options gives you complete freedom and enables flexible use of the games at trade fairs, events or promotional activities. You really can’t go wrong!
- Self-explanatory trade fair games based on well-known classics
- Customisable collection of visitor data at the trade fair
- Flexible use at marketing events, with the option to buy or hire the trade fair games
Top Trade Fair Games No. 3: More experience = more emotion = more interaction
Trade fairs are experiences – especially when you manage to inform visitors at your stand in a playful way whilst also engaging them emotionally. A trade fair competition offers an excellent opportunity to engage with customers in a simple, quick and accessible way. Our interactive trade fair games make full use of the potential of digital media: modern design, communication tailored to your target audience and engaging content turn the trade fair competition into an effective marketing tool. Make the most of Commacross’s digital expertise, turn your trade fair presence into an emotional experience and attract new staff and customers.
- Full service – from the initial concept for a trade fair game right through to its implementation at the stand
- Appealing designs with an emotional look and feel
- Support for your trade fair team’s sales activities
A playful path to success – building contacts with trade fair games
Gamification captivates visitors at trade fairs by using clever and interactive prize games to create a playful and entertaining atmosphere that actively engages visitors and ensures an unforgettable trade fair experience. People love games – and trade fair prize games in particular. This holds true internationally and worldwide. Offer your visitors at the trade fair innovative touchscreen games in the form of prize draws as an entertaining way to interact. Harness people’s natural instinct to play and their desire to win to inform or inspire prospective customers as an exhibitor – a tried-and-tested method for increasing dwell time and generating new leads.
- Customised and interactive trade fair games in your corporate design
- A unique, playful way to convey knowledge and messages
- Increased brand awareness and deeper customer engagement through trade fair games
Intuitive controls for trade fair games
Touch controls
Intuitive gaming fun with no learning curve
Touch is the gold standard amongst input methods. Simple, fast and easy for everyone to understand. Whether it’s a quiz, a memory game or a reaction game – visitors can get started straight away. Ideal for low-threshold interactions with maximum reach. Touch works straight away, is intuitively engaging and suits any type of trade fair game.
Mouse control
Precise control for complex game concepts
Using a mouse and cursor, trade fair visitors experience classic computer control – familiar, precise and effective. Ideal for detailed games, product configurators or applications requiring in-depth advice. The mouse really comes into its own when used whilst seated or for processes that require explanation. The optimal choice for in-depth interactions on screen.
Buzzers & Controllers
Physical interaction for maximum gaming enjoyment
Buzzer systems and game controllers bring hands-on gaming fun to the exhibition stand. Whether it’s fast-paced reaction games, retro games or creative team competitions – haptic feedback and physical engagement create a particularly intense experience. Ideal for competition formats or eye-catching show elements that combine emotion and action.
Media technology for trade fair games
Touch screens
Interactive brand presentation combining style and function
Touch kiosks are the elegant solution for trade fair games. Positioned upright, they ensure maximum visibility and invite visitors to interact directly. Whether it’s a knowledge quiz, a reaction game or a digital prize draw – touch kiosks offer the perfect combination of design, functionality and intuitive operation. Ideal for brands wishing to present themselves in a modern and high-quality manner.
Large touch walls
Immersive gaming experiences on a grand scale
Large-format touch walls transform trade fair visitors into active participants. They offer plenty of space for creative games, team challenges or visual experience zones. They are real eye-catchers, particularly at busy events, and provide space for group interaction. The perfect choice when attention and engagement are key.
Tablets
Flexible gaming fun for personalised consultation scenarios
Tablets bring trade fair games right where you need them – whether as a standalone station, for mobile use or integrated into a consultation scenario. They offer a personalised gaming experience in a compact format. Ideal for interactive product consultations, mini-games or personalised content with touch controls. Thanks to their flexibility, tablets are versatile and quick to set up.
5 tried-and-tested trade fair games to engage visitors
Trade fair games boost interaction at your stand and encourage visitors to stay longer. Whether it’s a quiz, a game of skill or a touchscreen game – with playful formats, you can create an unforgettable experience that leaves a positive impression of your brand.
Why trade fair games are indispensable in event marketing
Interactive games are more than just entertainment. They actively promote lead generation and measurably increase attention. Studies confirm that playful interaction significantly boosts visitor satisfaction.
Innovative ideas for digital trade fair games
Modern trade fair games are increasingly integrating digital technologies such as touchscreens, augmented reality and gamification elements. These expand the possibilities for personalised engagement and make visitor interaction more effective.
Practical tips for implementing successful trade fair games
Incentives: Rewards and prize draws boost motivation to take part.
Target audience focus: Tailor games to the interests of your visitors.
Simplicity: The interface should be intuitive and easy to grasp.
You can find further tips for your trade fair success in our guides on trade fair marketing strategies and digital events. For deeper insights into innovative event formats, it’s worth taking a look at our blog and the importance of AI avatars, which will become increasingly significant by 2025.
Opt for innovative interaction and turn your exhibition stand into a highlight that visitors love and recommend to others.
Questions and Answers
Trade fair prize draws for job fairs and recruitment
An interactive prize draw is an ideal way to engage young people on an emotional level. Not as a comprehensive source of information, but as a fun addition to a trade fair stand. The trade fair prize draw acts as an attractive eye-catcher for school pupils and students. It is important that contact details are collected and stored in accordance with the GDPR.
Competitions for Events & Business Openings
Smart touchscreen competitions are ideal for providing light-hearted, playful entertainment. Depending on the occasion, visitors are provided with varying levels of information about products and services. At an event focused on product launches, the emphasis is on information to drive sales; at an open day, the focus is more on entertainment. In any case, interactive games are an attractive incentive to take part.
Competitions for point-of-sale & promotions
Quick, simple competitions at the point of sale can encourage target audiences to stop and take notice. An eye-catching touchscreen and an engaging prize draw as a promotional campaign are effective ways of drawing people in. Prize draw postcards are certainly not the method of choice in a media-saturated and digitalised society. Modern communication tools are needed here, such as interactive displays or games for smartphones.
How much does a trade fair competition cost?
Each trade fair game is customised for the client in line with their corporate identity and optimised to meet their requirements. The hire costs for, for example, the trade fair competition shown depend on the duration of use. The competition can be played on touchscreens of any size, provided they have a Windows device acting as the host computer. Apple devices are not supported.
How does working with Commacross work?
You contact us for a no-obligation consultation. During this, we’ll answer your questions and use reference examples to show you how we can bring your trade fair game to life. Together, we’ll develop your interactive trade fair game, which you can either hire or purchase. We’d be happy to advise you on the necessary media technology. You’ll impress your customers and prospective clients. With minimal effort, simple technology and plenty of fun, you’ll gain new contacts and achieve success in a playful way.
Further services
Wir bieten auch folgende Services an
Trade Fair Media
Virtual Product Presentation
3D Product Visualisations
Feeback
contact
We’d be happy to help
Please contact us for a no-obligation consultation. Tell us about the trade fair, the stand size and the dates — we’ll get back to you within one working day with an initial assessment.
Eberhard Freiensehner, CEO
