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Your Trade Show Agency

Trade Show Agency for B2B Companies

International trade fair agency specialising in trade fairs, media and digital communication

Commacross designs and implements trade fair presentations for B2B companies—from stand design and construction, through media production and technology, to digital product presentations, trade fair communication and interactive applications. We combine space, design, media, and communication to create bespoke trade fair concepts.

Whether it’s a traditional exhibition stand, a digital product presentation, an interactive game, a showroom or an exhibition: we develop the right solution and bring it to life. Our media content is produced in-house and can be used beyond the trade fair itself for sales, on websites, in presentations, on social media and via other marketing channels.

Our services as a trade fair agency:

  • Comprehensive trade fair concepts, including multimedia presentations
  • Design, planning and implementation – all from a single source
  • Digital and hybrid presentations of brands and products
  • Trade fair games, interactive product presentations and much more
  • Trade fair communication using innovative media technology
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References

Trade fair services

Our trade fair offerings at a glance

Exhibit booth concepts

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Exhibit construction

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Trade fair media

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Trade fair eyecatchers

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Trade fair games

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Showroom design

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Holistic trade fair experiences – from strategy to digitalisation.

From the initial idea to the lead – a holistic approach.

Exhibition Stand Strategy & Planning

From the initial idea to the final concept, we develop a holistic trade fair strategy that defines clear objectives, target audiences, messages and KPIs. On this basis, stand size, location, budget, exhibits, media and milestones are planned in a targeted manner. The result is a well-thought-out trade fair presence that measurably supports sales and marketing objectives and ensures a sustainable ROI.

Exhibition Stand Design & Implementation

Exhibition stand design for emotional brand presentation and intuitive visitor guidance. A combination of architecture, graphics, lighting, interaction and trade fair media to create a cohesive experience with high brand recognition. 3D visualisations illustrate the exhibition stand and simplify understanding, communication and optimisation. Optional: end-to-end support for production, set-up and handover from a single source.

Virtual Exhibition Stands & Digital Exhibition Solutions

Virtual exhibition stands and digital showrooms enable the presentation of products and solutions regardless of location or time. On an interactive 3D stand, visitors can explore exhibits, watch videos, download information material or book an appointment directly. Live streams, chats and lead forms create a direct link between the sales team and prospective customers in real time. At the same time, the expanded digital reach provides valuable visitor data, which is incorporated into marketing automation and targeted follow-up measures.

Trade fair communication & lead generation

Successful trade fair communication begins long before the event and extends well beyond it. Targeted campaigns before, during and after the trade fair – such as invitation mailings, social media adverts, landing pages and appointment booking tools – help to attract high visitor numbers and generate qualified leads. Engaging content formats and well-designed lead funnels support the targeted engagement and further development of these contacts. In this way, trade fair visitors are converted into valuable enquiries and new business opportunities in the long term.

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Trade fair Case Studies

Our Latest Case Studies

Industries

We offer industry-wide solutions

Mechanical Engineering

When it comes to showcasing complex machinery, large-scale technical systems, or new digital technologies, our trade show agency is your ideal partner. We develop compelling trade show concepts, create multimedia content, and captivate audiences with interactive product presentations. Our trade show marketing consistently impresses at renowned trade fairs such as HMI Hannover and AMB Stuttgart.

Construction Industry

Our trade show agency is present at events such as BAUMA in Munich and Light + Building in Frankfurt. Tailored to each product—whether it’s a large construction machine or a small component of a building services system—we design custom trade show booths, develop trade show marketing strategies tailored to the target audience, and create compelling trade show media.

Electrical Engineering

Digital and hybrid trade show marketing strategies have proven highly successful for showcasing new products at trade shows such as Electronica in Munich or SPS in Nuremberg. For highlight presentations, our trade show agency offers, among other things, hybrid trade show eye-catchers, digital presentations with touchscreens, and interactive applications.

Pharma- & Pharmaceutical & Chemical Industry

At trade shows such as ACHEMA in Frankfurt or Biotechnica in Hanover, we showcase the innovations of our clients in the pharmaceutical and chemical industries. We provide specialized support in digital trade show marketing and the efficient presentation of new products. This ensures effective lead generation!

Agricultural Industry

You can also rely on our trade show services in the agricultural sector! As an international trade show agency, we support your trade show marketing at all industry-relevant events, such as Agritechnica in Hanover or SIMA in Paris. Whether it’s innovative agricultural technology, smart software, or large machinery—our trade show agency ensures your products are showcased effectively.

IT & Security

Digital solutions, IT products, and IT security are more relevant than ever. This makes it all the more important that trade show marketing achieves its goals. We develop compelling trade show presentations for our clients in the IT industry and are represented with our projects at leading trade shows such as HMI Hannover, it-sa Nuremberg, or Security Essen.

What sets our trade fair service apart

Our trade fair agency is as diverse as our range of trade fair services! As well as trade fair and event planners, our team includes architects, designers, media experts and more. We offer 360-degree in-house expertise on all trade fair-related topics, backed by years of experience. Furthermore, we have international partnerships with stand builders, enabling us to organise trade fair appearances worldwide. We are always on the lookout for the most suitable solutions for our clients, offer professional advice and can guarantee a first-class trade fair service.

  • In-house expertise across all trade fair services offered
  • International network of stand builders and suppliers
  • Professional advice and first-class services

Questions and Answers

How does a trade fair project with you unfold, from the initial idea through to implementation?

We start with a joint briefing and support you right through to the finished stand. The first step is to clarify your objectives, target audiences and key messages. The concept, design and appropriate media technology are then built upon this foundation. We then bring the stand to life with 3D visualisations, content and interactive applications, test everything and oversee the on-site set-up. You’ll have a dedicated point of contact throughout, who will coordinate arrangements and deadlines.

What sets us apart from other trade fair agencies?

We think alongside you and seek out the best solution! Thanks to our multidisciplinary agency team, this is literally ‘in our DNA’. We offer extensive expertise, particularly in the areas of digital trade fair marketing, interactive product presentations and 3D content. We provide bespoke solutions for successful lead generation – always cutting-edge and highly persuasive.

At which trade fairs is our agency represented?

Our trade fair agency regularly showcases its projects at leading international industry trade fairs. Our clients are present, for example, at HMI in Hanover, BAUMA in Munich and ACHEMA in Frankfurt. We’d be happy to arrange a meeting on site so you can see our projects for yourself.

Can you reuse our existing exhibition stand or existing technology?

Yes, where it makes sense, we’ll incorporate existing components. We assess stand components, displays and media content for their condition, brand fit and technical suitability. Where appropriate, we’ll integrate them into the new concept. Where upgrades are advisable, we’ll suggest practical solutions. This keeps costs under control whilst ensuring the presentation still looks fresh and cohesive.

Why hire a trade fair agency rather than doing it yourself?

Everything needs to run smoothly at the trade fair, and the trade fair marketing must achieve its objectives. However, the path to achieving this is complex and presents a number of pitfalls. How do you skilfully stand out from the competition? How can modern media be used effectively? Who will handle on-site coordination? There’s a lot to take care of! Our trade fair agency offers professional support and many years of experience in this area. Make the most of this expertise and ensure that your next trade fair appearance is a resounding success!

Trade Fair Blog

Discover our latest trade fair stories

Feedback

  • Professional, creative and solution-focused – Commacross impresses with bespoke consultancy and implementation that is in tune with the target audience.

    Daniel Steinborn

    Dräger Safety AG & Co. KGaA
    Marketing Manager Communication, Emergency & Rescue Services

  • By developing an interactive 3D visualisation, we were able to take our product presentation to a whole new level with Commacross. The team quickly grasped the technical complexity of our products and impressed us with their hands-on approach – even within a very tight deadline.

    Andrea Wirth

    GRENZEBACH Maschinenbau GmbH
    Corporate Marketing & Communication

  • For years, Commacross has been creating market and product animations for us that get straight to the heart of our messages. Our exhibition stand was designed in a creative and cohesive way – that’s exactly what makes working together a pleasure.

    Gina Maas

    Kendrion GmbH
    Head of Marketing

  • Working with Commacross is straightforward and solution-focused. They quickly understand our requirements and implement them professionally.

    Astrid Winkeler

    Storopack Deutschland GmbH + Co. KG
    Head of Corporate Communications and Global Support Marketing

  • I have been working successfully with the Commacross team for almost 10 years now. They consistently come up with fresh ideas for engaging live communication, offer flawless organisation and show a high level of personal commitment. It’s great fun and ensures we receive really positive feedback on our events from our clients.

    Mathias Büttner

    Citrix
    Marketing Director for Central Europe

  • For years, we have valued Commacross’s creativity and dedication, particularly when it comes to the highlight displays and digital media for our flagship trade fairs. The team does a really good job.

    Ramona Augusto

    Bitzer
    Head of Events, Digital Media and Promotions

  • Commacross has been our partner for media development and the design of our exhibition stand since 2019. We value the creative dialogue and the smooth collaboration.

    Kerstin Löffler

    Faller Packaging
    Head of Marketing & Innovation

  • Commacross provided us with excellent support for the presentation of our world-first innovations at the ISH trade fair. Innovative media technology, engaging content and a striking presentation.

    Peter Schönenberger

    Sauter
    Head of Marketing and Product Management

  • Eberhard Freiensehner and his team are a key agency partner for us. Digitalisation is a major challenge for Zehnder, and Commacross offers a range of solutions for successful marketing at trade fairs and events.

    Heiko Braun

    Zehnder Group Deutschland
    Geschäftsführer

  • Commacross offers innovative trade fair communication solutions. We use the Commacross trade fair app for internal team briefings. It’s a brilliant solution for faster communication.

    Waldemar Witulski

    ZF
    Referent Messen und Ausstellungen

  • Our 50th AUMA anniversary was a huge success for our customers, partners and staff. The imaginative event concept and the focused project management over a period of almost two years ensured this.

    Markus Zeller

    AUMA
    Leiter Werbung

  • We had a very good feeling right from the first meetings, and we haven’t been disappointed. Commacross is a partner for the future.

    Jan Friedrich

    Bucher Hydraulics
    Head of Marketing

  • Commacross is a fast, flexible and consistently dedicated partner. An agency you can always rely on.

    Sandra Parpan

    ARGO-HYTOS GmbH
    Group Marketing Service & Communication

  • Developing the interactive web app product presentation went very smoothly with Commacross. The web app ran smoothly throughout the three days of the trade fair; we had no downtime.

    Stephan Dürr

    Hummel AG
    Head of Marketing & Communications

  • Your dedication and patience helped to make our company anniversary an unforgettable event. Your professional support, both in managing the attendees and on the day itself, was outstanding. We highly recommend Commacross.

    Das Team von City Clean

contact

We’d be happy to help

Please contact us for a no-obligation consultation. Tell us about the trade fair, the stand size and the dates — we’ll get back to you within one working day with an initial assessment.

Eberhard Freiensehner, CEO

+49 (0) 7621 154 29 20

Send enquiry