YOUR MediA-AgenCY
Gamification for your promotional campaign – greater engagement, loyalty and measurable success.
The strategic boost for any marketing and communications campaign
We harness the appeal of play – competition, rewards and status – to turn passive spectators into active participants. Gamification is one of the most effective ways to capture attention and encourage an in-depth engagement with your brand. Whether on your website, on social media, in digital adverts or directly at the point of sale: we develop interactive promotional games and playful concepts for all relevant touchpoints along your customer journey. From playful product presentations to quizzes, this creates experiences that stick in the mind and emotionally anchor your message.
From a fun product demonstration to a quiz:
- Developing unique game concepts that bring the brand and message to life.
- Combining entertainment and information for a lasting impact.
- Increasing engagement rates through reward mechanisms and competitive incentives.
- Flexible adaptation to target audiences, platforms and communication objectives – from point of sale to social media
Areas of application
Gamification at all marketing touchpoints – building customer loyalty through play.
Social Media
Gamification in social media marketing boosts reach, engagement and brand awareness in a fun and playful way. Interactive games, quizzes and challenges encourage users to get actively involved, share content and help brands go viral. Perfect for campaigns, product launches and digital strategies.
Point-of-Sale
Increase turnover at the point of sale through on-site gamification. Interactive games, touchscreens and prize draws encourage customers to spend more time in-store, trigger impulse purchases and optimise customer engagement. Ideal for high-street retail, trade fairs and POS marketing.
Website- & Landingpages
Increase conversions through gamification on websites and landing pages. Quizzes, progress bars and rewards significantly enhance the user experience, make complex content easier to understand and quickly convert website visitors into qualified leads.
Events & Trade Fairs
Gamification for events and trade fairs boosts visitor engagement and lead generation in a fun and interactive way. Interactive games, exciting competitions and challenges encourage visitors to stay longer, bring brands to life and secure valuable contacts. Ideal for live events.
Portfolio: Prize draws
Quiz
Find & Match
Slot-Machine
Pairs
Slidepuzzle
Connect four
Scratchcard
Compare
Collector
In today’s highly competitive market, companies are constantly looking for innovative ways to stand out from the competition and build lasting relationships with potential customers. This is where our bespoke trade fair games and competitions come into play.
At commacross, we understand the power of playful learning and engagement, and we use this to revolutionise your trade fair experience. Our interactive games and competitions are not only entertaining but also effective tools for capturing the attention of trade fair visitors and creating a lasting impression of your company. By using gamification, we manage to spark visitors’ interest and encourage them to engage with your company and your products.
The benefits are clear: greater visitor interest, increased footfall at your stand and more meaningful interaction between your staff and visitors. This playful approach allows complex product information or brand messages to be conveyed in a simple and entertaining way. Furthermore, our games and competitions offer an excellent opportunity to collect contact details for follow-up after the trade fair and to gather valuable market research information.
Whether you’re looking for a well-known game with a company-specific twist or want to develop a completely new game tailored to your business, we at commacross have the solution. Make the most of the opportunities offered by trade fair games and gamification, and let’s work together to make your next trade fair a success.
Flexible deployment strategies across all touchpoints
Our gamification solutions are flexible and optimised for a wide range of screen sizes and devices. Whether on a desktop monitor, tablet or smartphone – thanks to modern web technologies and responsive design, our games and applications automatically adapt to the display size in question. This guarantees an optimal user experience without any technical barriers or cumbersome downloads.
This means your customers and prospects can access the interactive formats anytime, anywhere – whether on the move via a smartphone, on a tablet at home, or at the point of sale on large touchscreens. This platform independence makes our gamification modules ideal for a wide range of applications, from websites and social media to mobile apps, event installations and digital point-of-sale solutions. This enables you to reach your target audiences consistently across all channels with engaging experiences that impress both visually and in terms of content.
If required, we can also integrate specific features such as QR code scanning or multi-touch functionality to make the user experience on the respective devices even more interactive and convenient. In this way, we create a seamless brand experience at every touchpoint – cross-platform, scalable and adaptable to all screen formats.
Gamification at the point of sale. Flexible touchscreen games to generate leads and boost brand awareness
Encourage your target audience to interact with your brand. Our interactive touchscreen games are popular with young and old alike. Large touchscreen monitors and the games’ attractive design serve as real eye-catchers. Relevant participant data can be easily collected and retrieved. You can specify which data you require from participants. This allows you to measure the success of your promotional campaign in real time.
- Interactive touch games as eye-catchers to boost brand awareness
- Integrated performance measurement for promotional games
- Flexible deployment and customisable design
Gamification for social media and websites
Gamification transforms both websites and social media into exciting and interactive brand experiences. Thanks to responsive design, our games and campaigns work perfectly on all devices – from desktops to smartphones – without users having to download anything. On websites, quizzes and find-and-match games can increase dwell time and effectively boost lead generation. On social media, playful competitions, challenges and interactive story formats ensure high engagement, organic reach and strengthen loyalty to your brand.
- Quizzes and ‘Find & Match’ games increase dwell time and lead generation on landing pages.
- Challenges and competitions encourage shares, engagement and viral reach on Instagram, Facebook or TikTok.
- Consistent experiences across channels for maximum brand impact.
Interactive games for events and exhibition stands
Successful marketing attracts attention and generates enthusiasm. Interactive touch games automatically spark interest, facilitate initial contact with prospective and new customers, and engage them in an entertaining way. Convey information and messages in a playful way, or showcase your new products in a smart way. Each touch game is custom-developed to match your corporate design and tailored to the size of your touchscreens. You can either buy or hire our touch games.
- Conveying messages and information in a fun and straightforward way
- Fun ways to encourage people to engage with the company
Interaction as the key: Sustainable promotion through gamification
We live in a world of information overload. Passive consumption is ignored – active interaction is rewarded. This is precisely where our expertise comes in: we don’t just provide you with temporary games, but a sustainable promotional strategy based on the deep psychological principles of gamification.
By integrating elements such as competition, rewards and progress into your marketing processes, we create an emotional connection that traditional advertising simply cannot achieve.
Intuitive controls and user experience
Touch controls
Intuitive gaming fun with no learning curve
Touch is the gold standard amongst input methods. Simple, fast and easy for everyone to understand. Whether it’s a quiz, a memory game or a reaction game – visitors can get started straight away. Ideal for low-threshold interactions with maximum reach. Touch works straight away, is intuitively engaging and suits any kind of trade fair game.
Mouse control
Precise control for complex gaming concepts
Using a mouse and cursor, trade fair visitors experience classic computer control – familiar, precise and effective. Ideal for detailed games, product configurators or applications requiring in-depth guidance. The mouse really comes into its own when used whilst seated or for processes that require explanation. The ideal choice for in-depth interactions on screen.
Buzzers & Controllers
Physical interaction for maximum gaming enjoyment
Buzzer systems and game controllers bring hands-on gaming fun to the exhibition stand. Whether it’s fast-paced reaction games, retro games or creative team competitions – haptic feedback and physical engagement create a particularly intense experience. Ideal for competitive formats or eye-catching show elements that combine emotion and action.
Put your trust in our experience
Successful promotional campaigns using gamification require experience – in game development, marketing and seamless technical integration. Our solutions have already helped companies across a range of sectors to achieve their digital promotional goals.
Modern development technologies
Touch kiosks
Interactive brand presentation combining style and function
Touch screens are the elegant choice for trade fair games. Positioned upright, they ensure maximum visibility and invite visitors to interact directly. Whether it’s a knowledge quiz, a reaction game or a digital competition – touch screens offer the perfect combination of design, functionality and intuitive operation. Ideal for brands wishing to present themselves in a modern and high-quality manner.
Large touch walls
Immersive gaming experiences on a grand scale
Large-scale touch walls transform trade fair visitors into active participants. They offer plenty of space for creative games, team challenges or immersive visual experiences. They are real eye-catchers, particularly at busy events, and provide space for group interaction. The perfect choice when the focus is on attention and engagement.
Tablets
Flexible gaming fun for personalised consultation scenarios
Tablets bring trade fair games to wherever you need them – whether as a standalone unit, for mobile use or integrated into a consultation setting. They offer a personalised gaming experience in a compact format. Ideal for interactive product consultations, mini-games or bespoke content with touch controls. Thanks to their flexibility, tablets are versatile and can be up and running in no time.
Questions and Answers
What exactly is gamification, and why is it worthwhile for us?
Gamification uses game-like elements such as quizzes, competitions and rewards to encourage customers to take action. It can boost engagement rates and create an emotional connection that converts leads in the long term.
On which platforms does gamification work best?
Our solutions are optimised for websites, mobile devices, social media and the point of sale, and adapt flexibly to different screen sizes and technical requirements.
Do you need an app to play?
No, our gamification formats run as web apps in your browser – no download required and compatible with any device. This allows you to reach users quickly and without any barriers.
How can gamification be used on social media?
Playful formats such as competitions, challenges and quizzes boost engagement, encourage viral sharing and turn your community into active brand ambassadors.
What technology supports gamification at the point of sale or at events?
At the point of sale and at events, we rely on interactive touchscreen terminals, QR code campaigns and mobile solutions that create engaging, game-like experiences on the spot and help to retain visitors.
Other services
We also offer the following services
Media Installation
Virtual Product Presentation
3D Product Visualizations
Feedback
contact
We’d be happy to help
Please contact us for a no-obligation consultation. Tell us about the trade fair, the stand size and the dates — we’ll get back to you within one working day with an initial assessment.
Eberhard Freiensehner, CEO
