Your trade fair agency
Trade fair eye-catchers for unique product and brand presentations
Trade fair eye-catchers and highlight exhibits draw attention to products, brands and innovations at the stand.
Commacross develops bespoke solutions for B2B companies – from unique special exhibits and 3D presentations, through LED installations and digital media, to interactive trade fair applications.
We handle the concept, design, planning and coordination of the implementation with specialist trade fair stand builders, production and media technology partners. This results in bespoke eye-catchers that integrate seamlessly into the trade fair stand, present complex products in an accessible way and can be reused for multiple trade fair appearances.
Our services for your exhibition stand eye-catchers:
- Eye-catcher design & concept
- Planning & project management
- Media production & media technology
- Installation & logistics
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Exhibition Highlights
Realised Projects
AUMA Riester
Digital event at AUMA in Müllheim to showcase the new “TIGRON”.
Endress+Hauser
Eye-catching display at the Hannover Messe stand on the theme of “Industry 4.0”.
Vitronic
Featured exhibit on the theme of ‘automated packing station’ at Logimat Stuttgart.
SEW-Eurodrive
Featured exhibit at SPS in Nuremberg. Presentation of a new drive system.
LED installations in custom formats as exhibition stand eye-catchers
The use of LED media technology at trade fairs has risen sharply in recent years. To attract attention and drive trade fair marketing forward, special formats, creative use of space and exceptional media content are required. We are your partner for these requirements.
- Modular LED installations, such as LED cubes, LED strips and LED walls
- Custom formats for maximum attention at your exhibition stand
- In-house production of media content
Trade Fair Media Stele for both close-up and long-distance impact
Most media installations at trade fairs are designed for either long-distance or close-up impact. The Commacross Trade Fair Media Stele offers both! It combines long-distance impact via large external monitors displaying information with sales support via interactive touchscreens facing inwards towards the stand. And all this with minimal space requirements, a customisable design and a scalable number of units! The Trade Fair Media Stele is our in-house developed eye-catching product and is suitable for any trade fair presence.
- The Trade Fair Media Stele as a stand highlight to attract attention
- An interactive eye-catcher that conveys information
- A design feature that blends into any trade fair presence
Production of media specials
Presenting complex issues, processes or services in the B2B sector in a simple and easily understandable way is a challenge. We develop concepts for a media-based approach to help our clients address this issue at trade fairs, on their websites or through the use of special eye-catching elements. At the same time, our animations are excellent tools that continue to provide efficient support for your sales team long after the trade fair has ended.
- Presenting complex workflows or processes simply and interactively with trade fair eye-catchers
- Interactive eye-catchers for modern trade fair marketing
- Media content that can still be used after the trade fair
Trade fair eye-catchers: The special ‘wow’ factor of the exhibition stand
Eye-catchers are the highlights of an exhibition stand. These smart trade fair ‘beacons’ are equipped with multimedia presentation displays and interactive touchscreen applications. For many years, we have been developing exhibition stand highlights in the form of eye-catchers for our clients’ trade fairs and events. We integrate our eye-catchers into existing exhibition stands or, on request, develop a new stand design. The conceptual development of a trade fair eye-catcher requires comprehensive expertise in design, technology, media control and media production. We offer everything under one roof and create eye-catchers for one-off or repeated use.
- Eye-catchers as attention-grabbing highlights in trade fair marketing
- Design, planning and implementation of trade fair stand eye-catchers
- Production and control of media technology
Create standout features at your exhibition stand
For many companies, trade fairs remain a vital marketing tool. To attract the attention of visitors, brands are prominently showcased through the design of the exhibition stand and the media used. In an age where products can be compared so easily, trade fair marketing must appeal to the emotions now more than ever. Today’s trade fair visitors don’t just want information about products; they want to be inspired by the brand and the technology. Your company can achieve this with bespoke trade fair eye-catchers. We are your specialists for extraordinary trade fair highlights!
- We develop unique stand designs with special eye-catchers
- We produce high-quality films, videos and animations
- We plan, organise and stage your trade fair presence from A to Z
Attract more attention at trade fairs with modern eye-catching displays
Are you looking for new ideas for your trade fair marketing? For ways to captivate trade fair visitors and attract new customers? As specialists in trade fair marketing, we offer you exactly this service. With us, you’ll find concept development, organisation and on-site support all provided by a single trade fair agency. We support you with the design of your exhibition stand as well as with the development and production of media for, for example, LED walls, touchscreens, displays, eye-catchers, etc.
- Exhibition stand design and media production for trade fairs under one roof
- Exhibition stand highlights such as live shows, trade fair competitions or demonstrations
- In-person and virtual trade fairs from a single source – live and digital
Questions and Answers
What is an eye-catcher?
Eye-catchers are objects that act as ‘beacons’, highlighting specific themes or products and drawing attention to them. Trade fair eye-catchers can include, for example, media installations in unusual formats, interactive highlight exhibits or media steles. They serve to draw visitors’ attention and showcase products or brands in a distinctive way, setting them apart from the competition.
What are the benefits of exhibition stand eye-catchers?
A distinctive exhibition stand eye-catcher can be used flexibly as a highlight exhibit at various trade fairs over several years. Depending on its design, it can even be adapted for different products and themes. This saves time and money, as only the media production needs to be adjusted. Exhibition stand eye-catchers are usually built primarily for A-list trade fairs. However, we have also built smaller ‘sister’ eye-catchers for B and C-tier trade fairs because the benefits and success were so great.
How is a trade fair eye-catcher created?
Trade fair eye-catchers are generally ‘smart beacons’ on the stand that highlight a specific theme or product. Visually, they should blend into the stand design and be constructed in a modular way to allow for repeated use. Once we know the theme or product and the objectives have been defined, we begin the brainstorming and concept phase. This is followed by consultation with the client, an optimisation phase if required, and construction alongside media production. Depending on the type and scope, the process from concept to completion takes between 3 and 6 months.
How much does a highlight exhibit from Commacross cost?
There is no fixed price for our exhibition stand eye-catchers. Every highlight exhibit is different and built individually to meet the client’s specific needs. Nevertheless, there are factors that have a significant influence on the cost. The size of the exhibition eye-catcher and the media technology used play an important role here. Understandably, large exhibits are usually more expensive to design and build than small eye-catchers. When it comes to the media technology used, two cost factors must always be taken into account: the technology itself and media production. Concept development, planning, test set-up and transport packaging are further costs that are incurred.
We have already developed a variety of exhibition eye-catchers. Based on our experience, costs range from €25,000 to €80,000, depending on size, type and scope. The general rule is: the more bespoke and exclusive the design, the higher the cost.
Are exhibition eye-catchers available as ready-made products for immediate purchase?
With our trade fair media stele, we offer a modular product that has proven its worth time and again. Whilst we do not offer this eye-catcher for immediate purchase, we are able to make it available within a relatively short timeframe. The simple design ensures that the focus remains on the media content of the trade fair eye-catcher. If you are interested, please feel free to contact us.
Further services
We also offer the following services
Trade Fair Media
Trade Fair Games
Showroom Design
Feedback
contact
We’d be happy to help
Please contact us for a no-obligation consultation. Tell us about the trade fair, the stand size and the dates — we’ll get back to you within one working day with an initial assessment.
Eberhard Freiensehner, CEO