360-degree service for your in-house exhibition
Successful marketing at your own trade fair
We plan your in-house exhibition! Our trade fair agency offers a 360-degree all-round service package for in-house exhibitions and plans individually for your brand, your products and your target group. Your benefit: Take advantage of our many years of experience and expertise to guarantee the success of your in-house exhibition.
Our services at a glance:
- 360-degree planning & organisation of in-house exhibitions
- Product presentation and staging
- Exciting supporting programme
- Participant & visitor management
- Media design
Our in-house exhibitions
The advantages of Commacros
Invitation and participant management
We offer our own digital tool for smooth participant management at your in-house exhibition, including invitations and follow-up.
Room planning
We take care of the interior design, product exhibition, highlight staging and much more to ensure that your own trade fair is a hit from the very first moment.
Organisation from A-Z
In-house trade fairs are complex events. That's why we offer all-round organisation of all topics such as conception, logistics, agenda, technology, on-site support and much more.
Entertainment
We take care of an individual supporting programme for your in-house exhibition that will inspire your target group with emotional show acts and unique productions.
Your own trade fair: 1. a brand space for companies
An in-house exhibition ensures that the company has the undivided attention of its target group: exhibiting on its own premises secures design freedom and enables a brand-compliant trade fair presence, entirely in line with the company's own ideas. This is a clear advantage of an in-house exhibition compared to conventional trade fairs. With creative ideas for their own trade fair presentation, we support our customers in utilising this home advantage constructively and with maximum efficiency. In addition to the architecture and design of the in-house exhibition, we create the entire ambience, stage the products, develop innovative visualisations and stage the respective portfolio in the media.
- The in-house exhibition as your own brand world
- Customised planning of your in-house exhibition to suit your brand and target group
- Special product presentations with guaranteed attention
Your own trade fair: 2. individual programme
No two in-house exhibitions are the same. Regardless of whether it is a micro trade fair or a multi-day group trade fair. The decisive factors are the "3 Ps": products, public and programme. Once the products to be presented and the target group have been defined, the supporting programme for your own trade fair must be planned. In doing so, we consistently ensure that the events at the in-house exhibition bring the greatest possible benefit to the guests and your company and that the trade fair presentation is a success. In this way, we turn your in-house exhibition into a lasting and effective customer experience.
- Emotional ideas for an entertaining supporting programme at your in-house exhibition
- Attractive ambience for networking and personal dialogue
- Your own trade fair as the ideal stage for product presentations
Your own trade fair: 3. employee as a success factor
An in-house exhibition is like an invitation to the inner world of a brand. The more important is the atmosphere created by the behaviour of the employees: they are the company's face. The friendlier the staff are at an in-house exhibition, the easier it will be to win new customers, to loyalise existing customers and to make the best possible use of your advantages. For this reason, we utilise every opportunity to present your employees as a unit and create a team spirit.
- Early involvement of sales and product management in the planning of the in-house exhibition
- Presentation of work processes and service quality
- Bringing team spirit and passion to life at your own trade fair
In-house trade fairs
and their advantages
An in-house exhibition at your company always offers a good atmosphere and the opportunity for attractive product presentations. More and more companies are deciding to present their products and services at an in-house exhibition or micro trade fair. Exhibiting at your own premises offers many advantages: It enables even more personal customer contact, saves travelling and transport costs and avoids the need for coordination with trade fair companies. Nevertheless, planning an in-house exhibition is complex and involves a great deal of effort. This is where we support you with professional planning and organisation of your in-house exhibition. Experience a smooth event that will delight both your visitors and your employees.
- 100% attention at your own in-house exhibitio
- Optimum customer approach on your own premise
- In-house exhibition planning made easy: with our 360-degree service package
The trend: the digital in-house exhibition
Digital in-house exhibitions are increasingly establishing themselves as the marketing channel of the future. Travelling is on the decline and companies want to become more sustainable. The digital in-house exhibition is a suitable response to this. As experienced trade fair planners, we know where the critical points are that should be considered when organising a digital in-house exhibition. We know how to present products and services digitally and how to plan a digital trade fair presence. These are the advantages of digital in-house exhibitions:
- Wider reach: available worldwide, no travel restrictions
- Independent of time: New products can be presented at any time
- High flexibility: content can be customised independently
- Low costs: no stand rental and construction costs, no catering
- Exclusivity: 100% attention for your own brand
What is an in-house exhibition?
An in-house exhibition is an internal event organised by a company. The company's own brand, products and/or services are presented to a selected audience. It is essentially an in-house exhibition that takes place at the company's premises or on its own premises.
What are the advantages of an in-house exhibition?
An in-house exhibition offers a unique opportunity to strengthen relationships with customers.
The advantages of an in-house exhibition are:
1. exclusivity: as the host, you have the exclusive opportunity to present yourself. Without any competitors.
2. customised design: You have the freedom of design and can decide on the atmosphere at your own trade fair.
3. flexibility: Decide for yourself where, when and how your own trade fair should take place.
4. identification: Give your brand a human face together with your employees.
5. innovation: Present your company, your history and your latest innovations in a common context.
How is an in-house exhibition properly organised?
Every in-house exhibition starts with an attractive invitation. The best way to do this is with a multi-stage invitation to make everyone aware of the upcoming event. For perfect organisation, good participant management with an appealing landing page and simple registration process is essential for marketing. Only those who have a permanent overview of the number of participants can plan reliably and cost-optimised. As far as possible, the company's employees should be involved in their own trade fair. This strengthens employee motivation and identification and creates the famous spark that is noticeably passed on to customers during the in-house exhibition. Many in-house exhibitions offer the opportunity to provide an insight into the history of the company. We bring history to life and don't forget to look to the future and bring innovations to life.
How do we approach the planning of an in-house exhibition?
When planning an in-house exhibition, it is crucial to address the target groups directly and immediately. The focus is on presenting new products and services. We guarantee you the undivided attention of your customers, sales partners, suppliers or employees at your own trade fair. The right concept, the right communication focus and the right approach for every target group.
How do we make your in-house exhibition a success?
With our holistic approach, we ensure that all aspects of your own trade fair are planned. With special product presentations and the right supporting programme, we ensure that your in-house exhibition is remembered by everyone and is an all-round success.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
