Roadshows for B2B and B2C
Successful roadshow events close to the customer
Present your products to your target group when and where you want. We take care of the entire management of your roadshow. From logistics and technology to the shuttle service. We are your full-service roadshow agency for successful roadshow marketing in Germany and throughout Europe.
Our services at a glance:
- Roadshow management
- Roadshow marketing
- Participant management
- supporting program
- Logistics
Roadshow
The highlights of Commacross
Landingpage
The individual event website including registration and participant lists
Event management
Check-in, on-site support and coordination of the trades
Event staging
Motto, messages, entertainment - a common thread for every event
Events of any size
From 50 - 5,000 people - the right planning and organization for every event
Planning a roadshow: 1. communicating information clearly
Are you planning a roadshow? The aim here is to convey information in the most interesting, exciting and emotional way possible. We support companies that want to present their products as part of a roadshow and create spaces for fascinating product presentations. From conception and planning to implementation and follow-up work, we are at your side and use intelligent roadshow marketing to ensure that your messages and product information reach your target group.
- Cross-media roadshow marketing
- In-house media production. Benefit from our expertise as a 3D agency
- Highlight productions and effective promotions for product launches
Roadshow planning: 2. arouse lasting emotions
The central objective of a roadshow is to inspire and emotionalize guests and to arouse positive feelings in prospective customers. Personally and for your company as a brand. We know how to win the hearts of participants with an on-site roadshow event. As an experienced roadshow agency, we promote person-to-person communication and use proven and/or specially developed innovative tools to arouse strong emotions. When developing exciting roadshow concepts, we use the entire range of event marketing tools and apply our experience in a targeted manner. This is how we create a roadshow of great emotions for you.
- Idea development for media content, topics and storytelling
- Individual customer journey tailored to your topics and target group
- Attention-grabbing customer approach from the invitation to the follow-up
Roadshow planning: 3. skillfully managed
Roadshows have their own rules. Even the location poses special challenges. Organizers are operating in unfamiliar territory and lack the typical home advantage of an internal event. Set-up and dismantling must be as efficient as possible, information must be conveyed in a compact manner and all the necessary utensils must be on board. We take care of the big things and the smallest details for you. Whether tent construction or show truck, hotel or participant management, communication, route planning or travel bookings for the crew: with us, your roadshow is in the very best hands.
- Comprehensive roadshow planning incl. location planning & logistics
- Conception and implementation of the roadshow schedule including on-site support
- Development of ideas for exciting productions, promotions, product presentations
The roadshow: success on the spot
Why a roadshow? The basic idea is for companies to present their services close to the customer. In this way, individual customer service can be experienced, a brand can be strengthened, and a target group can be addressed even more precisely. Roadshow marketing can be in completely different forms. Travel with an individually equipped event truck or book unusual event location. Regardless of how the events are planned, decentralized roadshows have special challenges, especially in terms of logistics and design costs. As an experienced event agency for roadshows, we provide you with professional support in planning and implementation.
- Comprehensive roadshow management for roadshows in the B2B and B2C sectors
- Provision of online services such as landing page, registration & participant management
- Development of effective communication measures - before, during and after the events
Roadshow marketing with special formats
When you think of a roadshow, you first think of trucks, such as the Coca-Cola Christmas roadshow. In fact, most B2B roadshow events take place in hotels. The advantages are manifold, e.g. independence from the weather, different rooms, high-quality catering, enough parking spaces, toilets, etc. If you want something a little more unusual, you can also use special, themed locations, such as soccer stadiums or museums. In any case, a roadshow offers customers and partners the opportunity to have a conversation and a personal product presentation without having to travel long distances. This increases the probability of reaching the target group comprehensively.
- Addressing target groups in an unusual way and skillfully inspiring them
- Roadshow planning according to your wishes
- Individual locations for eye-catching events
What is a roadshow?
A roadshow is a series of events that presents services directly to customers. This allows the target group to be addressed even more precisely. Roadshow marketing can take completely different forms. Travel with an individually equipped event truck or book unusual event location on site.
Is a roadshow worthwhile?
Roadshows are more time-consuming to plan than on-site events. However, this is offset by the direct customer contact and the emotional appeal on site. Well-planned roadshows can significantly increase customer loyalty. To achieve this, a roadshow should always be professionally planned so that the series of events runs smoothly.
What are the advantages of a roadshow?
With a roadshow, you can reach many customers in a short space of time - and at a wide variety of locations. Make it as easy as possible for your prospective customers and offer short distances. Increase your number of participants with a roadshow and present your brand precisely tailored to the local target group.
What does Commacross offer as a roadshow agency?
Commacross is your partner for the conception, planning and on-site support of the roadshow. We take care of all areas in which you need support. From the concept idea to location research, participant management, the landing page, a roadshow video teaser and professional on-site support - in Germany and throughout Europe. We also take care of the logistics of the materials, the technology, local hostesses, coordination with the event locations and budget control. Everything in-house, all from a single source.
How long does it take to plan a roadshow?
As roadshows are usually complex events, it is important to allow sufficient time for preparation. We expect the planning to take between 3 - 6 months. Please contact us for detailed advice on your upcoming roadshow.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
