Customer events to increase customer loyalty
Planning and organization of premium customer events
Special customer events increase customer loyalty - our agency offers a 360° service for planning your next customer event. We develop individual customer event concepts for your target group, take over the organization of location & program and ensure smooth processes for invitations and on site. Our customer event service specializes in premium events and VIP events with special requirements.
Our services at a glance:
- Tailor-made customer event concepts
- Organization of premium locations
- Individual event story
- Planning of all processes
- Smooth participant management
Premium events for customers
The highlights of Commacross
Customer event invitation
For special occasions, we design individual customer event invitations in print or digital format, including invitation text and graphic design.
Participant management
We offer smooth invitation processes including participant management with online check-in and can therefore facilitate customer event organization.
Premium speakers
For event speeches with a special experience, we cast premium speakers who can convey your messages in a particularly exciting and entertaining way.
Highlight agenda
We offer special concepts and ideas for customer events with a unique experience program and individual highlights.
Planning a customer event: 1. special location
The right location is often half the battle for a successful customer event. Especially in the premium customer event sector, it is important to find special locations and offer guests something "new". When scouting and selecting locations, we follow the principle of "business as unusual", as this allows us to find locations where creative customer event concepts can be staged in an unusual way. This sets the premium event framework and guarantees a strong stage for your messages.
- Scouting and selecting the right location for the customer event concept
- Unusual and original premium locations for strong event settings
- Themed design of the event location with an individual character
Planning a customer event: 2. inspiring entertainment
The event location is set. Now it's time to bring the concept of your customer event to life and appeal to the target group in an emotional way. The best way to do this is to choose an original leitmotif that can be presented in a variety of ways. Depending on the event format and size, different supporting programs are available: From VIP activities in a small circle to inspiring show acts or prominent premium speakers, our agency organizes exactly the right entertainment to offer your guests a unique experience at your customer event.
- Customer event concepts with an individual leitmotif and common thread
- Unique and creative ideas for customer events ensure greater customer awareness
- Professional planning and organization of the entire supporting program
Planning a customer event: 3. convincing event media
In the 21st century, media is a central component of successful customer events. Atmospheric intro trailers, spectacularly staged LED walls and emotional image films are our specialty. Moving images = moving moments: We make sure that this equation works 100%. Place your trust in our tried-and-tested media expertise and rely on effective media eye-catchers and digital tools for your customer event. You define the communicative goals; we get your message across at the customer event.
- Emotional staging of your brand and products
- Developing ideas for media content, themes and storytelling for your event
- In-house production of all types of media (intro trailers, image films, animations)
Customer loyalty through special shared moments
Events for customers offer an invaluable advantage: nowhere else can direct customer contact be established and customer loyalty deepened through personal encounters. As an event agency, we ensure that the full potential of your customer event is exploited. We plan all aspects of your customer event for you in order to present your brand in an eye-catching way. We take an efficient approach and ensure that the budget is used in a targeted and profitable manner.
- Planning premium events for small and large groups of customers
- Deepening customer loyalty through customized event concepts and experiences
- Professional management of customer events in Germany, Europe & internationally
Customer events: The business card of every company
Customer events bring companies to life. And not only live on site, but also before and after the event. With our comprehensive range of consulting and services, we ensure that your customer event achieves the goals you have set: customer loyalty, image transfer and emotionalization. At the same time, thanks to an individual customer event concept, your company can present itself to the target group in a special way and highlight its own qualities. With a premium location, exciting supporting program and smooth organization, we turn your customer event into an impressive business card.
- Organization of high-end customer events
- Development of a unique customer journey for your brand
- Optimal presentation to the target group enables lead generation
Are customer events worthwhile?
Admittedly, events for customers are expensive - so it's more important that the effort really pays off! However, with professional customer event planning tailored to your brand and target group, success is almost certain. With our agency as your event partner, you can ensure that the customer event meets its objectives and raises awareness among the target group.
How does a customer event increase customer loyalty?
Our approach aims to inspire and arouse emotions. With emotional image films, extraordinary design and a unique supporting program with a motto, we draw attention to your brand and highlight it. We want to offer your target group a special event setting that takes them out of their everyday lives, creates new experiences and is memorable. In this way, we support you in building long-lasting customer loyalty.
How complex is the planning of a customer event?
The higher the requirements, the more complex and longer the planning. VIP customer events often require a little more time to organize, as premium locations must be rented, and special promotions booked. As a rule, we calculate with a planning time of 3-6 months. Do you need support with a premium event for customers? Then contact us and we can advise you individually.
What does Commacross customer event organization include?
Commacross offers you the planning and organization of all topics, aspects and sub-areas relating to your customer event. This includes:
1. setting objectives and selecting marketing measures
2. individual concepts for your customer event
3. scouting and selection of premium locations
4. design and dispatch of customer event invitations
5. participant management and data administration
6. emotional supporting programs with an experience factor
7. check-in and on-site support
8. production of event media
9. coordination of set-up and trades
10. post-processing and follow-up
Why hire an agency for your customer event?
Customer events - especially in the premium sector - are complex events: Which location is the right one? How can customer loyalty be increased? How does participant management work? In order for the customer event to be a success, all aspects must be planned in detail. Here it is advisable to play it safe and rely on a professional customer event agency. This will ensure that your event runs smoothly according to your wishes and without any nasty surprises.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
