Interactive trade fair stand: more attention at the stand
A successful trade fair appearance with lots of interaction at the stand.
Make your trade fair presentation interactive! With our interactive trade fair stands, you can increase awareness, create a wow experience for your target group and ensure a lasting trade fair presence that will be remembered. With interactive highlight presentations, product presentations, trade fair games and much more, we ensure that your trade fair presence attracts a high level of attention.
Our services at a glance:
- Touchscreen presentations
- Trade fair games
- Trade fair apps
- Trade fair media steles
- Interactive eye-catchers
Interactive exhibition stands
Realized projects - live & digital
Bitzer
Large touch screen as interactive eye-catcher and with speaker presentation.
Endress+Hauser
Touch screen with interactive product presentation for self-exploration.
SEW
Hybrid highlight exhibit with physical products and transparent monitors.
Schott
Interactive trade fair game on large touch monitor.
The interactive trade fair stand: 1. interactive eye-catchers
It doesn't always take much to make a trade fair stand interactive. Sometimes it is just a highlight exhibit that attracts the attention of visitors as an eye-catcher. Our team of designers, architects and media experts designs and implements eye-catchers of this kind. With integrated touch screens, an eye-catcher provides the necessary interaction at the trade fair stand. This fulfills two tasks at the same time: Generating attention and communicating information in a modern and sustainable way. Use our highlight exhibits to showcase your brand in a contemporary and multimedia way!
- Conception and realization of interactive eye-catchers
- Integrated touch screens with media presentation
- Individual highlight exhibits for every requirement
The interactive exhibition stand: 2. interactive product presentations
Exceed the expectations of your customers and employees at your interactive trade fair stand! Present yourself as an innovative and smart company at the cutting edge of digitalization. We empower your sales staff with new possibilities for interactive product presentations. Whether on a tablet or touchscreen. Our "digital product brochure" communicates technical data, features and product variants as well as 3D product visualizations, augmented reality and interactive specials. The digital product presentation is not only suitable for use on your interactive trade fair stand, but also in everyday sales or at a digital trade fair. Once created, your sales team in the office or in the field can use the "digital brochure" in any multimedia format and share it with customers.
- Present products interactively, attractively and eye-catchingly
- Flexible use at trade fairs and in day-to-day sales
- Showcase digital expertise and impress with a state-of-art trade fair presentation
The interactive exhibition stand: 3. interactive games
Trade fair games attract the attention of your target group in a very special way. They are an intuitive invitation to engage with products and brands in a playful way and offer interactive product entertainment. They ensure the right interaction at the trade fair stand. In our trade fair game portfolio, you will find a variety of classics: from conventional quizzes and competitions to touch memory. We create the right interactive game for you in your corporate design and according to your wishes.
- Interactive trade fair games for smartphones, tablets or touch screens
- Entertainment and knowledge transfer at the same time
- Including high score, daily ranking and lead generation
Highlights at the trade fair: Interactive trade fair stands
An interactive trade fair stand offers a very special customer journey through your product world. Successful trade fair marketing relies on emotional communication: present your brand and products at the trade fair using modern media and create experiences at the trade fair stand through interaction that your visitors will remember. Interaction at the trade fair stand can be planned - and is an aspect in which we specialize. We develop the right interactive exhibition stand for your target group - a highlight at the trade fair that will inspire and be remembered.
- Interactive communication concepts for emotional trade fair appearance
- Individual customer journeys with special trade fair experience
- Modern media for the right attention at the trade fair stand
Interaction at the trade fair stand: a must for a modern trade fair presence
Smart products and services must also be presented to trade fair visitors in a smart way. In an increasingly digital world, new ways are needed to successfully address visitors. We support you in transforming your existing trade fair presentation into a multimedia, interactive trade fair stand. Thanks to our many reference projects, we have the know-how to develop the optimal concept for an interactive exhibition stand for each customer and then implement it. Our team of trade fair planners, architects, designers, media and digital experts ensures professional implementation in line with your wishes.
- Interactive exhibition stands for increased attention
- Holistic trade fair concepts for interactive trade fair stands
- Suitable in-house media production
What is an interactive exhibition stand?
An interactive trade fair stand offers opportunities for interaction and thus draws more attention to the trade fair presentation. Interaction options can include touchscreens with interactive product presentations, trade fair games or interactive product experiences. Products and services can be independently experienced and, with the right staging, even become experiences.
Why promote interaction at the trade fair stand?
Interaction at trade fairs means independently engaging with products or services. Correctly staged interactive offers attract attention on their own and increase awareness at the trade fair. Independent engagement creates experiences that simultaneously convey information and arouse enthusiasm. Interactive experiences are therefore much more memorable than conventional communication channels and offer great potential to make the trade fair presentation a lasting success.
How many interactive elements does an exhibition stand need?
Sometimes an interactive trade fair stand doesn't need much: a well-placed highlight exhibit with a touch monitor or an attractive trade fair game can be enough to better appeal to the target group. Depending on the desired effect, an exhibition stand with a variety of interactive elements can also make sense. Let us know your wishes and requirements - we will develop the right stand concept for you and ensure that your target group is optimally addressed!
What interaction options does an exhibition stand offer?
Our service portfolio includes the following applications for interactive exhibition stands:
1. eye-catchers / highlight exhibits with integrated touch monitors
2. trade fair media steles with integrated touch monitors
3. interactive product presentations for touchscreens and smartphone, tablet, PC
4. hybrid product presentations with exhibits and digital staging
5. trade fair games for touch monitors or mobile devices
6. digital trade fair apps with integrated product presentations
7. augmented reality and virtual reality applications
How much does an interactive exhibition stand cost?
The costs vary greatly depending on the project: Is it just a small eye-catcher or a fully interactive exhibition stand? Would you like to use our modular trade fair media stand or a customized design? How much media content is required? How big should the monitors be? There are many influences on the costs. Feel free to contact us and we can quickly provide you with a concrete cost estimate for your interactive exhibition stand.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
