commacross GmbH - Logo deutsche Flagge, deutsche Sprache

In-house exhibition: Concept & implementation from a single source. Live or digital.

commacross your agency for in-house exhibitions. Emotional invitation, smart landing page, simple registration process, and perfect guest management. This is only the beginning of a successful in-house exhibition. We offer a 360° in-house exhibition event service.

Get even closed to your
customers with
in-house exhibitions!

In-house fairs in a new era: face-to-face, digital & hybrid

Improve the relationship with your customers with an in-house exhibition. With a good atmosphere, an exciting supporting programme, and attractive product presentations. More and more companies are deciding to present their products and services at an in-house exhibition. A trade fair appearance on your own premises enables even more personal customer contact, saves on travel and transport costs, and avoids the need for coordination with trade fair companies. Nevertheless, the preparation and organisation effort is high.

commacross supports you in the preparation of your in-house exhibition with:


  • Ideas & concepts, whether live, digital or hybrid
  • Design, media, technology, agenda, etc.
  • Organisational and logistical tasks

Planning aspect 1:
We develop brand spaces

With an in-house exhibition, companies secure the undivided attention of their target groups: Exhibiting on your own premises ensures undisturbed design sovereignty and enables a brand-compliant trade fair appearance, entirely according to your own ideas. With creative ideas for the exhibition booth or trade fair presentation, we support our customers in using this home advantage constructively and with maximum efficiency. In addition to the architecture and design of the in-house exhibition, we create the ambience, stage the products, develop innovative visualisations, and stage the respective portfolio in media. Our services for preparing your in-house exhibition include

  • 360° full service - conception, project management, and support
  • Room planning, visitor logistics, and trade coordination
  • Media production for attractive product presentations

Planning aspect 2:
The programme is the decisive factor

No two in-house exhibitions are the same. The decisive factors are products, audience, and programme. Once the range of products to be presented and the target group have been defined, the supporting programme must be designed accordingly. commacross takes care of the creation of appropriate media and designs the supporting programme tailored to the visitors. In doing so, we consistently ensure that the events at the trade fair are of the greatest possible benefit to the guests If desired, we can also take care of their physical well-being. This is how we turn your in-house exhibition into a memorable customer experience:

  • Exciting ideas for an entertaining supporting programme
  • Attractive ambience for networking and personal dialogue
  • Best staging for exciting product presentations by the sales t+B8eam

Planning aspect 3:
Using team spirit as a success factor

An in-house exhibition is like an invitation to the inner world of a brand. The atmosphere created by the behaviour of the staff is important: they are the company's business card. The friendlier the staff is at an in-house exhibition, the easier it will be to win over new customers and increase the loyalty of existing customers. We use every opportunity to present your staff as a unit. We use the power of team spirit by


  • Involving the sales and product managers in the planning process at an early stage
  • Considering employees' suggestions
  • Making the passion and spirit of the company tangible

Digital in-house fairs are a trend for the future

You don't have to be a prophet to predict that digital in-house exhibitions are a marketing channel of the future. Travel is on the decline, companies want to become more sustainable - the digital in-house exhibition is a fitting response to this.

We have a lot of experience with digital in-house exhibitions and know which critical points to take into consideration. We also know how best to display and present products and services in the digital space. And we also take care of landing pages and a perfect registration process.

The advantages of a digital in-house exhibition are:


  • More reach (worldwide, no travel restrictions).
  • Time-independent (new products can be presented at any time)
  • High flexibility (can be realised independently, duration and date up to you)
  • Lower costs (no booth rental or construction costs, no catering)
  • Exclusivity (attention on own company)
  • Low effort for customers to participate

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The most important aspects of an in-house exhibition

Every in-house exhibition starts with an attractive invitation, which should ideally be multi-level in order to make everyone aware of the upcoming event. For perfect organisation, good guest management with an attractive landing page and simple registration process is elementary. Only those who have a permanent overview of the number of participants can reliably plan reliably and optimise costs. The company employees should be involved in the event as much as possible.

This strengthens motivation and identification and creates the famous spark that is noticeably transferred to the customers during the event. Many in-house fairs offer the opportunity to give an insight into the history of the company. We bring history to life and don't forget to look ahead to the future. To also give customers confidence in your ability to innovate.

Geschäftsführer von commacross: Eberhard Freiensehner

Take advantage of our know-how for planning your in-house exhibition.


What benefits can we offer you for in-house exhibitions?

Preparing an in-house exhibition is a long process. Several months are necessary for planning. Many questions have to be clarified in the process. At the beginning there is the concept, but the most time is taken up by the perfect organisation. Many details are important: subcontractor logisitcs, internal coordination with the specialist departments, media production, decoration and so on. Our team has a lot of experience in project management and will support you to the best of their ability. We can realise in-house exhibitions live, digitally or hybrid, and also offer added values for sales, e.g. in the form of interactive product presentations.

How do we approach an in-house exhibition?

Anyone planning an in-house exhibition addresses the target groups directly and immediately - without competing with rival companies. The focus is on the presentation of new products and services. At the fair, we ensure that you have the undivided attention of your customers, sales partners, suppliers, and employees. The right concept, the right communication focus, and the right approach for every target group. Be it the product presentation as an entertaining event or the workshop for experts.

How do we make your in-house exhibition a success?

We make your in-house exhibition successful through the development of highlight product presentations, the planning and organisation from a single source, and through our extensive experience in the implementation of live and online events.

What is the advantage of an in-house exhibition?

The advantage of an in-house exhibition is the exclusive presentation of your own company and services. This exclusivity must be used to maximise the enthusiasm of the target groups and to win them over. We focus on the major challenges of an in-house exhibition:

What incentives can we offer the target groups so that they come in large numbers? The main focus is on product presentations of new products, lectures, and training courses, as well as production tours.

What does the agenda look like? Is it a one-day or multi-day event? When will the customers arrive, how is the daily schedule best coordinated? Many details are important.

What's the best way to implement an in-house exhibition? An in-house exhibition can paralyse the company for several days because customer tours go through production and can noticeably influence regular operations. Likewise, employees are involved in the preparations. Therefore, a sophisticated programme is necessary to make the most of the available capacities.
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Leading companies rely on the know-how of commacross.

  • "I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."

    Portrait von Mathias Büttner

    Mathias Büttner, Citrix
    Marketing Director for Central Europe

  • "For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."

    Portrait von Ramona Augusto
    Ramona Augusto, Bitzer
    Head of Events, Digital Media and Promotions
  • “Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."

    Portrait von Kerstin Löffler
    Kerstin Löffler, Faller Packaging
    Head of Marketing & Innovation
  • "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
    Portrait von Peter Schönenberger
    Peter Schönenberger, Sauter
    Head of Marketing and Product Management
  • "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
    Markus Zeller, AUMA
    Head of Advertising
  • "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
    Portrait von Heiko Braun
    Heiko Braun, Zehnder Group Deutschland
    Managing Director
  • "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
    Portrait von Waldemar Witulski
    Waldemar Witulski, ZF
    Consultant Trade Fairs and Exhibitions
  • "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."
    Jan Friedrich, Bucher Hydraulics
    Head of Marketing
  • "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."
    Sandra Parpan, ARGO-HYTOS GmbH
    Group Marketing Service & Communication
  • "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."
    Stephan Dürr, Hummel AG
    Head of Marketing & Communications