commacross GmbH - Logo deutsche Flagge, deutsche Sprache

Trade fair eye-catchers: Extraordinary product presentations! Emotional, smart, creative.

Turn product highlights into attractive eye-catchers with innovative media. Are you looking for a communicative lighthouse for your trade fair presentation? We design, plan, and implement special projects of this kind.

Highlight products with
at the
trade fair

Trade fair eye-catcher:
The special WOW! of a trade fair booth

We have been developing product highlights as eye-catching displays for our customers' trade fairs and events for many years. These trade fair landmarks are usually equipped with media displays and interactive touch applications. We integrate our highlight productions into existing booths or develop a new booth design on request. Conceptual development requires comprehensive know-how in design, technology, media control, and media production. We offer everything from under one roof and implement eye-catchers for single or multiple use.

  • Eyecatcher design, planning, and realisation
  • Media technology, production, and control
  • commacross - everything in-house from a single source

Eyecatcher highlights
emotional, creative, smart.

Mann Steht vor einem Exponat bei dem Unternehmen AUMA im Foyer

AUMA Riester

Digital event at AUMA in Müllheim for the product presentation of the new "TIGRON".

Smart Grid von Commacross auf der Hannover Messe für Endress + Hauser


Eye-catcher at the Hannover Messe on "Industry 4.0".

Highlight-Exponat auf der Logimat in Stuttgart für Vitronic


Highlight exhibit with the theme "automated packing station" at Logimat Stuttgart.

Highlight-Exponat auf der SPS in Nürnberg für SEW-Eurodrive


Highlight exhibit at the SPS in Nuremberg. Presentation of a new drive.


Case Study 1:
LED walls with special formats as trade fair eye-catchers

The use of LED media technology at trade fairs has increased significantly in recent years. To attract attention, special formats and interaction between the space and unusual media content are necessary. We are your partner for this kind of work. Take a look at a few examples of our work in our showreel video.

Case Study 2:
Stand concepts and trade fair highlights

The linchpin of a trade fair presentation is the booth concept. It is the link between brand and visitor and determines the success or failure of the trade fair presence. Inspire customers and employees with a booth that stands out from the competition and benefit from a successful image transfer.


  • Stand design, innovative media technology, and content production from a single source
  • Conception, planning of all subcontractors, and implementation on site
  • Targeted visitor approach through an attractive communication concept

Case Study 3:
Production of media specials such as 3D visualisations

Presenting complicated facts, processes, or services in B2B in a simple and easy-to-understand way is a challenge. We develop concepts to solve this problem with media for our customers at trade fairs, on websites, or with the help of special eye-catching exhibits. At the same time, our animations are excellent tools that continue to support your sales efficiently long after the trade fair is over. See the whole product video with more information about this project here.

Case Study 4:
Trade show media stele for near and far effect

Most media installations at trade shows are either for distance or close-up impact. The Commacross trade show media stele offers both! It combines emotional media and long-distance effect to the outside on large screens in portrait format and information and sales support to the inside of the booth with interactive touch screen. And all this with minimal space requirements, individual design and scalable number!

Trade Show Support Request Wizard

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commacross-CC Eyecatcher 1
of eye-catching
fair exhibits

See exciting projects in 100 seconds and learn how we create trade fair eye-catchers.

Turn your trade fair into an emotional experience

For many companies, the trade fair is a very important marketing tool. To achieve a high level of attention among trade fair visitors, brands are presented via the design of the trade fair booth and media. Because it is so easy to compare products today, trade fair marketing must be more emotional than ever. Trade fair visitors want information about products, they want to be inspired by the brand and the technology. Your company can achieve this with an individual eye-catcher. We are specialists for extraordinary trade fair presentations.

  • We develop stand architecture and ideas for unique media architecture
  • We produce films, videos, animations, and extraordinary eye-catchers
  • We plan, organise, and stage your trade fair appearance from A-Z

The ten best practices of digital trade fair presentations

In the course of numerous projects, our experts for trade fair concepts, communication design as well as video and 3D media have deciphered the decisive success factors. In the following, we present the ten best practices that are crucial for effective trade fair communication in the virtual world.

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Whitepaper von commacross zum Thema

Setting the scene for brands at the trade fair

A trade fair appearance must radiate positive impact and attractiveness. As trade fair specialists, we ensure optimal brand staging in the space, give you tips on the right media technology, the right booth builder, and design your appearance from the invitation to the booth walls. Turn your brand presentation into an eye-catcher and a special event experience. Inspire your customers with clever and innovative media and a special booth design.


  • More impact at the trade fair through eye-catching displays and staging
  • Trade fair communication with strong images, messages, and eye-catchers
  • Design, project management, and on-site support from a single source

Attract more attention at trade fairs with new ideas and eye-catchers

Are you looking for new ideas for your booth? Ideas on how to inspire visitors and win new customers? As a specialist for trade fair marketing, we offer you exactly this service. With us, you have conception, organisation, and on-site support from a single agency. We support you in the design of the trade fair booth as well as in the development and production of media for e.g. LED walls, touchscreens, displays, eye-catchers, etc.

  • Trade fair booth design and media production under one roof
  • Trade fair highlights such as live shows, competitions, or demos
  • Physical fairs and virtual fairs from one source - live and digital

How is a virtual trade fair eye-catcher created?

Trade fair eye-catchers are usually landmarks on the booth that highlight a particular theme or product. Visually, eye-catcher exhibits should be integrated into the booth design and be modularly constructed for multiple use. As soon as we know the theme/product and the objective is defined, we start the brainstorming and concept phase. This is followed by coordination with the client, an optimisation phase if necessary, and construction with media production. The duration from idea to completion is between 3-6 months, depending on the type and scope.

What benefits do trade fair eye-catchers offer?​

A special trade fair eye-catcher can be used flexibly as a highlight exhibit at various trade fairs over several years. Depending on the design, even for different products and themes. This saves time and money, as only the media production needs to be adapted. Usually, trade fair eye-catchers are built primarily for A trade fairs. However, we have also built smaller eye-catchers for B and C fairs because the benefits and success are so meaningful.

How much does a trade fair eye-catcher cost?​

There is no one price for trade fair eye-catchers. Every exhibit is different and custom built for the specific customer benefit. Nevertheless, there are indicators that have a great influence on the costs. The size of the exhibit and the media technology play an important role. Understandably, large exhibits are usually more expensive to design and build than small eye-catchers. When it comes to the media technology, you have to consider two cost factors: technology and media production. Conception, planning, test set-up, and transport packaging are also costs to be considered.

We have developed a wide variety of trade fair eye-catchers. Depending on size, type, and scope, the costs range from € 25,000 - € 80,000. The rule is: the more unique and unusual, the more expensive.
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Leading companies rely on the know-how of commacross.

  • "I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."

    Portrait von Mathias Büttner

    Mathias Büttner, Citrix
    Marketing Director for Central Europe

  • "For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."

    Portrait von Ramona Augusto
    Ramona Augusto, Bitzer
    Head of Events, Digital Media and Promotions
  • “Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."

    Portrait von Kerstin Löffler
    Kerstin Löffler, Faller Packaging
    Head of Marketing & Innovation
  • "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
    Portrait von Peter Schönenberger
    Peter Schönenberger, Sauter
    Head of Marketing and Product Management
  • "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
    Markus Zeller, AUMA
    Head of Advertising
  • "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
    Portrait von Heiko Braun
    Heiko Braun, Zehnder Group Deutschland
    Managing Director
  • "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
    Portrait von Waldemar Witulski
    Waldemar Witulski, ZF
    Consultant Trade Fairs and Exhibitions
  • "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."
    Jan Friedrich, Bucher Hydraulics
    Head of Marketing
  • "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."
    Sandra Parpan, ARGO-HYTOS GmbH
    Group Marketing Service & Communication
  • "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."
    Stephan Dürr, Hummel AG
    Head of Marketing & Communications
Geschäftsführer von commacross: Eberhard Freiensehner

Take advantage of our know-how for for your trade fair eye-catcher.