People love games - and especially trade fair prize games. Offer your visitors innovative touchscreen games in the form of competitions as an attractive interaction opportunity at the trade fair. Use the human instinct to play to inform or inspire interested parties - a proven method to increase dwell time and generate new leads.
In today's highly competitive market environment, companies are always looking for innovative ways to stand out from the competition and build lasting relationships with potential customers. This is where our custom trade show games and sweepstakes come in.
At commacross, we understand the power of game-based learning and engagement and use this to revolutionize your trade show experience. Our interactive games and sweepstakes are not only entertaining, but also effective tools to capture the attention of trade show attendees and create a lasting memory of your company. Through the use of gamification, we manage to capture visitors' interest and encourage them to engage with your company and products.
The benefits are obvious: increased visitor interest, increased traffic to your booth, and more intensive interaction between your employees and trade show visitors. The playful approach can convey complex product information or brand messages in a simple and entertaining way. In addition, our games and sweepstakes provide a great opportunity to collect contact information for post-show follow-up and gain valuable market research information.
Whether you're looking for a familiar game with a company-specific twist or want to create an entirely new game tailored to your company, we at commacross have the solution. Take advantage of the opportunities that trade show games and gamification offer and let's work together to make the next trade show your success.
The "slide puzzle," also known as a sliding puzzle, challenges thinking skills and provides playful engagement at your booth.
In the B2B version, the puzzle might consist of a grid of square tiles that form an image of your product, logo, or other relevant representation, with a missing tile that allows the other tiles to slide into the empty space. The participants' task is to restore the original image by sliding the tiles into the correct order. This game is a great tool to attract the attention of trade show attendees and encourage them to engage more deeply with your company. The first participant to successfully solve the puzzle could win a prize and points can also be awarded for participation.
"Find & Match" is a classic game that is perfect for presenting products and services in a fun way.
The B2B version features cards with pictures of products, services or important company brands. Participants must try to find matching pairs of cards by remembering the positions of the flipped cards. This game is not only entertaining, but also allows participants to familiarize themselves with the products and services on offer in a fun way. It can also help to increase brand awareness and promote intensive interactions at the trade show booth.
In this interactive B2B game, participants are asked to answer questions related to the exhibitor's products, services or company.
"Quiz" provides an excellent opportunity to impart knowledge about the company in a fun way, while increasing the engagement of trade show visitors. With customized questions to match your industry sector, the quiz can be both informative and entertaining. Points are awarded for correct answers and the participant with the highest score can win a prize at the end of the day. This encourages interaction and engagement at the booth.
"Compare" is a challenging game that asks participants to find differences between two otherwise identical images or graphics.
In the B2B version of this game, the images could represent scenarios, products, processes, or other elements related to your business. Participants must identify a certain number of differences between the two images to earn points. Not only is this game a fun way to capture the attention of trade show attendees, but it also requires careful consideration of the elements depicted, fostering a deeper understanding of your company and its offerings. Points can be awarded for each difference found, and the participant with the most points could end up winning a prize.
"Pairs" is a modified form of the classic "memory" game in which texts and pictures have to be matched. This game variant thus offers a high level of knowledge transfer.
In the B2B version of this game, the cards can be provided with product descriptions and the corresponding images. The participants then have to find the matching text and image pairs. This game is an effective way to get participants to think more deeply about your company's products and services. At the same time, it creates a fun environment that encourages trade show attendee engagement and increases interest in your company. Points can be awarded for each successful pairing, and the attendee with the most points could end up with a prize.
Our "Connect four" offers playful competition and active participation at your trade show booth. In this B2B variant, the classic game is transferred to the digital realm.
Two participants play against each other and try to be the first to have four chips of their color in a row - horizontally, vertically or diagonally. It can be personalized with a representation of your product, logo or other relevant representation, making it a lively, interactive experience. This game grabs the attention of trade show attendees and encourages them to engage more with your company. Points can be awarded for both participating and winning, and the first participant to win a predetermined number of games could receive a special prize. This turns your booth into a hub of interaction, competition and fun.
"Collector" is a dynamic and entertaining game that tests the responsiveness of trade show visitors. In this game, various objects, such as logos, product images or other relevant images, move across the screen at random speeds and from different directions.
Participants' task is to click, tap or otherwise "hit" these objects as quickly as possible as they appear on the screen. Each successfully hit object earns points. This game is not only an excellent way to increase trade show attendee engagement, but it also builds awareness and knowledge about your products and brand image. The participant with the most points could win a prize at the end, which adds to the excitement of the game.
The "Scratchcard" or scratch card is a popular and simple game that brings both excitement and interactivity to your booth.
In the B2B version of the game, participants can receive virtual scratch cards that hide information about your products, services, special offers or prices. Attendees "scratch" the surface of the card (by swiping on a touchscreen or clicking with a mouse) to see what's hidden underneath. This game is great for drawing attention to special offers or new products while increasing trade show attendee engagement. It also encourages interaction at the booth and can be used to generate leads and collect contact information if you offer the cards in exchange for contact information or a business card.
The "slot machine", or one-armed bandit, is an exciting B2B game that brings a little luck and excitement to the trade show booth.
In the B2B version of this game, the traditional fruit or card symbols are replaced with images or logos of your products, services or brand. When participants pull the lever (or click a button), the reels spin and when they stop, they display a random selection of these symbols. When a certain combination of symbols appears, the player wins a prize. The "slot machine" is an excellent game to increase interest in your booth while increasing awareness of your products and services. By adding prizes and giveaways related to your company, you can further increase the engagement of trade show visitors.
Learn all the important information about our trade fair games in 100 seconds.
Your advantage no. 1
Gamification is on trend
Homo ludens [the playful human being] - according to one explanattion - develops his cultural skills primarily through play. This insight is increasingly being used in the design of training and further education programmes, and in the development of apps or new event formats. In the context of trade fairs, this opens up new possibilities for addressing customers. Our trade fair prize games make it possible for visitors to playfully engage with a company's brand, messages, and products. Attractive prizes encourage participation and offer starting points for customer discussions. Benefit from the gamification trend by:
Your advantage no. 2:
Score with flexibility
Digital competitions from commacross offer you the greatest possible flexibility. Our touch games address visitors of all ages and can be played by all generations. In terms of lead generation, visitor contact data can be recorded before the game begins or at the end of the game and read out for further marketing measures. The technology allows for individual customisation: You determine the type and scope of data collection. The choice between purchase and rental options enables the flexible use of the games at trade fairs, events or promotions.
Trade fairs are experiences - especially if you succeed in informing visitors at the trade fair stand in a playful way and at the same time emotionalizing them. A trade fair game offers excellent opportunities for a simple, fast and low-threshold customer approach. Our interactive games fully exploit the potential of digital media: Modern design, target group-oriented communication and exciting content make the trade fair raffle an efficient marketing tool. Use the digital competence of commacross, design your trade fair presence as an emotional experience and win new employees and customers.
The visitor experience can be intensified by using digital trade fair prize games. Designed in the respective corporate design of the company, updated classic games invite participation and interactive engagement with the content of your trade fair presentation. Combined with an attractive prize option, this initial contact with the company ensures ad hoc emotionalisation. Whether informative, original, with direct product reference, or simply entertaining, whether digital quiz or memory: With our competitions in the form of touchscreen games, your trade fair presence will become a visitor magnet.
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In the course of numerous projects, our experts for trade fair concepts, communication design as well as video and 3D media have deciphered the decisive success factors. In the following, we present the ten best practices that are crucial for effective trade fair communication in the virtual world.
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"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe
"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
