Your trade fair agency
Exhibition stand design & concepts for B2B companies
Commacross develops and designs bespoke exhibition stands for B2B companies – from the initial concept and 3D visualisation right through to implementation.
Whether it’s exhibition stand design, 3D visualisation, product staging, media and product videos, or interactive presentations: We bring the individual elements together to create a trade fair presence that presents your products and solutions clearly. In doing so, we combine stand design and trade fair planning with product presentation, media production and digital applications. The media produced can also be used after the trade fair – in sales, on your website, in presentations, on social media and across other marketing channels.
Highlights of our exhibition stand design:
- Customised stand concepts – uniquely tailored to your brand and target audience
- Full-service project management: from planning through to set-up and dismantling, all from a single source
- 3D visualisation & renderings: see, feel and experience – even before the trade fair begins
- Digital media & media technology integrated from the outset
- Experience gained from over 300 trade fair projects worldwide
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Our range of services to professionally design and plan your exhibition stand.
From architecture to media technology – everything from a single source
Exhibition Stand Architecture
We plan and design architecturally sophisticated exhibition stands that showcase your brand in the best possible light. We conceive exhibition stands as brand experiences and skilfully draw attention to your key features.
Product Presentations
We showcase your products in an eye-catching way using attention-grabbing elements, interactive formats and digital media. In doing so, we support your product communication – making it engaging, compelling and memorable.
Media & product videos
Through emotional storytelling, 3D visualisations and media-driven narrative, we get your message across clearly. Our team develops videos and interactive media specifically for use at your exhibition stand – precisely tailored to your target audiences.
Digital Exhibition Presence
Whether it’s an exhibition website, a 3D exhibition or a virtual experience: we integrate digital communication with your physical stand. This creates a seamless exhibition experience – before, during and after the live event.
A modern exhibition stand with well-thought-out brand communication
Exhibition stand design that attracts attention and captivates visitors.
A modern exhibition stand stands out and engages visitors in an innovative way. Our concepts therefore combine architecture, design, modern brand communication and digital content into a cohesive whole. From the type of stand to its zoning, from the brand message to visitor flow: every aspect is specifically tailored to your trade fair objectives. In doing so, we focus not only on a modern look, but also on creating a strong impact – ensuring your stand stands out, helps visitors find their way round and leaves a lasting impression. We develop modern exhibition stand concepts that attract attention, encourage conversation and visually set your brand apart.
- Systematic spatial architecture: modular concepts for flexible stand sizes
- Zoned visitor flow: a clear structure for products, dialogue and interaction
- Brand-aligned design: from the graphic look right down to the last detail
Innovative exhibition concepts with cutting-edge media technology
We approach your exhibition stand not only from an architectural perspective, but also from a media perspective – with interactive formats, media-based presentations and emotional storytelling. The focus is not on special effects, but on impact: tailored to your target audience, consistent with your brand and technically well thought-out. Whether it’s a touchscreen application, large-format LED displays or 3D visualisation, our trade fair concepts create media highlights that convey your message concisely and showcase your products to great effect. The close integration of media, space and communication is what sets us apart – for trade fair stand concepts that deliver lasting success.
- Digital eye-catchers: State-of-the-art media technology integrated into the stand concept
- Emotional messages: Trade fair concepts that captivate audiences both live and digitally
- In-house production: Trade fair agency with its own media department
Hybrid trade fair concepts – the best of both worlds
Our hybrid stand concepts combine the physical trade fair experience with digital touchpoints – thereby significantly increasing reach and relevance. Whether it’s a digital invitation, a trade fair app, an interactive presentation or on-demand content: we integrate digital elements where they make sense and have the greatest impact.
Hybrid trade fair concepts extend your trade fair presence into the digital world, transforming it into a 360-degree experience. The result is a stand concept that not only impresses on site but also generates leads online, initiates dialogue and strategically complements your trade fair presence.
- Live meets digital: a seamless trade fair concept across all channels
- Greater reach: digital engagement – before, during and after the trade fair
- Measurable success: hybrid concepts with lead generation and performance tracking
Professional trade fair communication for maximum reach
A well-thought-out trade fair stand concept doesn’t end at the edge of the stand – it often begins weeks before the fair. Through targeted communication, we engage your target audiences across all relevant channels: digitally, in person and in a way that grabs attention. Whether it’s an invitation campaign, a trade fair newsletter, a touchpoint on your website or content for social media – we develop messages and media that inspire your customers and drive your leads forward. This transforms your trade fair concept into a holistic communication strategy that specifically targets visitors, supports sales and significantly enhances the experience at the trade fair.
- Systematic invitation management: Digital and physical outreach in the run-up to the event
- Impactful content: Media-appropriate messaging for all channels
- Consistent communication: Seamless from pre-event through to follow-up
The right concept for your trade fair success
A successful trade fair stand concept brings brands, products and people together in a compelling way. It sets you apart, inspires and contributes to your objectives – from the first point of contact right through to lead generation. With Commacross, you not only get a visually striking stand design, but also a well-thought-out trade fair concept with a clear structure, digital added value and powerful communication. We combine creativity with experience, architecture with technology, and strategy with an understanding of your brand. The result: a stand concept that takes your trade fair appearances to a whole new level and inspires!
- Strategically thought-out: a trade fair concept that combines impact with a clear focus on objectives
- Visually distinctive: bespoke design with high brand recognition
- 360° trade fair agency: a full-service partner for planning, media and implementation
Questions about planning the perfect exhibition stand
What distinguishes a holistic exhibition stand concept from a stand-build-only solution?
A holistic exhibition stand concept goes far beyond mere stand construction. It combines architecture, brand communication, visitor flow and digital content into a coherent whole. Whereas a stand-build-only service usually focuses on construction and technology. A holistic trade fair concept, on the other hand, encompasses far more: it begins with the definition of strategic objectives, takes brand messaging, communication and media integration into account, and only concludes with the final point of contact following the trade fair. At Commacross, we develop trade fair stand concepts that combine architecture, design, media technology and content into a consistent experience – thereby achieving maximum impact.
Can existing exhibition stand concepts be further developed or optimised?
Absolutely. In many cases, it is worth not completely replacing an existing exhibition stand concept, but rather developing it further in a targeted manner – for example, through new media formats, improved visitor flow or digital enhancements. We analyse your existing solution in detail and identify areas for optimisation that will make your trade fair presence more efficient and effective. The result is a modern stand concept that adds value to your investment whilst also providing fresh impetus.
What is a hybrid trade fair concept and how does it work?
A hybrid trade fair stand concept combines the advantages of a physical trade fair presence with digital measures – such as touchscreen monitors, interactive applications, virtual showrooms or digital invitation and follow-up campaigns. The aim is to reach a wider target audience, extend the trade fair experience over a longer period and generate more leads. At Commacross, we design bespoke hybrid concepts tailored to your needs – as a strategic extension of your physical presence.
Why are digital media crucial in trade fair stand planning?
Digital media are now a central component of successful trade fair stand planning – and bring your stand to life. Complex products can be communicated much more effectively through 3D visualisations or videos, content can be presented in an emotionally engaging way, and interactive formats encourage dialogue with visitors. Used correctly, digital media reinforce the brand message and set your presentation apart from the competition in the long term. We offer comprehensive advice on integrating them into your stand concept.
What are the current trends in trade fair planning?
Current trends in trade fair planning are strongly influenced by digitalisation and a user-centred approach: the focus is on interactive applications, immersive media, gamification, hybrid formats and data-driven performance measurement. At the same time, sustainability is becoming increasingly important – both in design and in the use of media. As a full-service trade fair agency, we develop concepts that are not only technologically up to date but also strategically aligned with your communication objectives.
Further services
Wir bieten auch folgende Services an
Trade Fair Media
Trade Fair Games
Trade Fair Construction
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We’d be happy to help
Please contact us for a no-obligation consultation. Tell us about the trade fair, the stand size and the dates — we’ll get back to you within one working day with an initial assessment.
Eberhard Freiensehner, CEO