Targeted trade fair communication for successful lead generation
Trade fair advertising materials and content creation for strong B2B communication
Trade fair marketing starts with stand design - but doesn't end there. Product communication, content creation and advertising material must always be taken into account. This is the only way to achieve successful trade fair communication that stands out from the competition. As a full-service trade fair agency, we offer our customers high-quality, customised trade fair communication tailored to their products, brand and target group.
Our services at a glance:
- Content creation for digital & analogue media
- Customised 360° communication concepts
- Interactive product communication
- Highlight staging
- Provision of advertising materials & media technology
Trade fair communication with strong media
Highlights & references from Commacross
LED walls
LED walls in any format, whether cube, stripe or exhibition wall
Transparent monitors
Transparent or TV monitors for product and brand messages
Touchscreens
From tablets to large touchscreen displays
Eyecatcher
Customised trade fair eye-catchers - from concept to construction
Top No. 1 in B2B communication: storytelling
Everyone talks about storytelling - we do it! Because inspiring stories turn interested parties into customers faster. Stories work all better the more exciting and entertaining they are told. This applies to communication for your company - and to trade fair marketing. That's why we create excitement with a wide range of communication measures and creative trade fair communication. We offer you the right B2B communication for an intelligent marketing mix and the right content with real added informational value. Our 360° trade fair communication ranges from the invitation and on-site presence to the follow-up. Packaged in an emotional story from start to finish, our trade fair communication will impress you across the board.
- Customised storytelling for your trade fair marketing
- Customer journey tailored to your target group
- Provision of all trade fair advertising materials for your B2B communication
Top No. 2 in B2B communication: convincing product communication
A company's products speak for themselves. Is that still the case? Especially with complex or digital products, there is often an increased need for easy-to-understand, memorable explanations. No problem at all with the right media content and a good communication concept! Interactive touchscreen presentations, corporate videos and 3D content, for example, have proven their worth for our customers. Complex applications and "invisible" processes can be effectively visualised. Commacross designs and realises modern, contemporary product communication and integrates it attractively into the overarching communication concept.
- Attractive and modern product communication
- Content creation in 3D with emotional staging
- Highlight presentations for B2C and B2B communication
Top No. 3 in B2B communication: staff with team spirit
Trade fairs are places of encounter. And nothing has such an intensive and lasting effect as a personal consultation. Sales and trade fair personnel who are well informed and convinced of their own products will also be able to inspire trade fair visitors. We give your trade fair marketing a human face and therefore integrate the employees of a company as well as externally cast trade fair personnel into the trade fair communication concept at an early stage. A comprehensive briefing communicates the objectives and content of the trade fair presentation in advance. Our specially developed trade fair briefing web app in the customer's corporate design utilises the personal touch as a central communication tool.
- Comprehensive training of the sales and trade fair team
- Casting of external trade fair personnel for special highlights
- Rapid flow of information through our trade fair briefing web app
Trade fair communication: messages that reach their target audience
How does successful trade fair communication work? What communication measures are required for this? In the trade fair presentations we design, all the building blocks interlock: from the trade fair stand design and graphic appearance to the media content, everything contributes to the company's messages. We offer informative content and emotional staging from a single mould. Based on our expertise in trade fair communication, we develop a coherent concept for your trade fair marketing that makes the best possible use of all communication channels relevant to your trade fair presence. From the invitation by e-mail, to the trade fair advertising material, to measuring the success of the trade fair. We ensure that your trade fair communication reaches your target group.
- Full service for your trade fair communication
- Customised communication concepts at the cutting edge
- Customised trade fair advertising materials to match your messages
More visual presence for your trade fair presence
Optimise your trade fair presence with trade fair communication that informs and inspires your target group. As an experienced full-service trade fair agency, we support you with effective trade fair marketing measures that are tailored to your customers and interested parties. Utilise the potential of trade fair communication for maximum trade fair success. Not only at real trade fairs, but also in the digital space. Whether it's a virtual showroom, online events including participant management or 3D product visualisations for your website - whatever you need, we are experts in trade fair marketing and successful trade fair communication.
- Trade fair marketing that inspires your customers - effective & interactive, across all media
- Modern, contemporary trade fair communication - live & digital
- Everything from a single source thanks to in-house content creation
Good trade fair marketing always follows a holistic approach and includes all components of the trade fair presentation: stand design, media design, highlight presentation, supporting programme, invitation and follow-up. Good trade fair marketing is characterised by successful trade fair communication and the interaction it generates. Good trade fair marketing attracts attention, emphasises your brand and products and differentiates them from the competition. At Commacross, we always think about all aspects of a trade fair appearance - and guarantee you perfect trade fair marketing that fulfils its objectives.
In order for the trade fair communication concept to succeed, it is essential that all components of the entire trade fair presentation come together as a whole. The right communication strategy for you depends on the target group and your products. For example, do you need eye-catching interactive installations? Do you need LED installations with 3D videos? Do you need invitation and participant management? As you can see, trade fair communication is diverse and full of possibilities. As a full-service trade fair agency, we offer you professional conception and realisation. So please feel free to contact us.
Digital media are clearly in trend and have become an integral part of trade fair marketing. The digital world offers an incredible number of opportunities to stand out from the competition, draw attention to your own trade fair presence and make interested parties aware of your own stand right from the start. This can start with large media displays on LED walls or monitors. But effective marketing measures can also be found on a very "small" scale. With digital trade fair guides or augmented reality applications, you can use your prospects' smartphones as a sales channel in trade fair marketing. Invite people digitally - directly on their smartphone and make sure that interested parties become aware of you even before the trade fair begins. In any case - Commacross is your competent partner for modern and digital B2B communication.
Digital trade fair communication offers many opportunities to highlight your own trade fair presence and give it a modern appearance. Digital content such as product visualisations, image films, media steles, eye-catchers or interactive touch games promote attention and increase awareness. In addition to customer contact, digital trade fair communication offers unique solutions for briefing employees and staff, thereby optimising the internal flow of information.
The trade fair briefing web app is our own solution for digitally briefing your team on site. All information is visually organised and reduced to the essentials in one place. In your company's corporate design and easily customisable for flexible use. Contact us and find out more about modern internal communication at trade fairs.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
