Trade fair digitalisation for more success on all channels.
With digital trade fair advertising for an innovative trade fair stand
We support you in making your trade fair marketing more innovative and up-to-date. Conventional, analogue product presentations go under these days and hardly attract any attention. Digitalisation has arrived at the trade fair and offers a wide range of possibilities for designing innovative trade fair stands and generating attention.
Our services at a glance:
- Customised digital trade fair advertising
- Concept development for innovative trade fair stands
- Hybrid trade fair concepts
- Media technology: digital exhibition walls, etc.
- Trade fair applications and digital applications
Trade fair digitalisation
The highlights of Commacross
Digital exhibition wall
Digital exhibition walls with matching image or video display
Trade fair touchscreens
From tablets to large trade fair touchscreens in customised formats
Transparent monitors
Transparent digital trade fair displays for product and brand messages
Trade fair applications
Customised trade fair applications for smartphones, tablets or trade fair touchscreens
How trade fair goes digital: 1. innovative media technology
The media technology used in trade fair marketing is diverse and constantly changing. In our projects, we always keep our finger on the pulse of the times, current topics and the latest technology. Our customers seek this innovative partnership with us in order to be digitally at the top in the eyes of visitors at trade fairs. The fact that we specialise in innovative trade fair stands is reflected in our service portfolio: Our agency offers in-house production of digital media and digital trade fair advertising. We create 3D content, interactive trade fair applications and provide digital trade fair walls, trade fair touchscreens and more. Our team offers comprehensive expertise in the planning, programming and production of digital content and the correct use of media technology. This enables us to ensure the successful digitalisation of your trade fair presentation.
- Modern media technology with high-quality content
- In-house production of digital trade fair advertising and digital content
- Innovative trade fair stands with digital trade fair displays, digital trade fair walls, touchscreens & more
How trade fair goes digital: 2. digital trade fair shows and hybrid demos
Our innovative product shows and live demos attract the most attention from trade fair visitors. Our shows are supported by digital media in the form of interactive exhibits for product presentation, digital trade fair walls with 3D content, trade fair applications for live voting and more. We design and realise your digital trade fair advertising holistically and work in a hybrid way to uniquely showcase your brand and products.
- Conception, planning and realisation of digital and hybrid trade fair presentations
- Customised concepts for your digital trade fair advertising tailored to your target group
- Creative ideas for your digital or hybrid trade fair marketing
This is how trade fair digitalisation works: 3. simply present complexity
Complex product features and processes can be prepared and presented in an easily understandable way using the possibilities of trade fair digitalisation. We develop 3D visualisations and 3D animations for unique customer journeys and support your trade fair marketing with appropriate emotional storytelling. In times of digitalisation, high-quality 3D visualisations and 3D animations are an essential medium for trade fair marketing in order to present and explain products in a photorealistic and vivid way.
- High-quality digital content for an increased flow of information and reduced need for explanation
- Innovative trade fair stands with a digital customer journey and "wow" experience
- Hybrid product exhibits with interactive trade fair applications
Trade fair digitisation = more power for the future
The trade fair is always a forum for companies that are in competition with each other. Every exhibitor tries to maximise attention with its trade fair marketing. We have found that this is particularly successful with a digital presentation of the brand. Digital trade fair walls, interactive trade fair applications and trade fair touchscreens ensure modern trade fair marketing and, if used correctly, guarantee an innovative trade fair stand that generates a lot of attention. Commacross always works holistically and ensures an appealing integration of digital technology into the trade fair stand. Customised and tailored to your brand and products.
- Strong trade fair appearances with digital staging of brands and products
- Innovative trade fair stands that stand out from the competition
- Customised service with comprehensive advice
Attract new customers with ease at an innovative trade fair stand
Technology fascinates. Media technology even fascinates particularly quickly and is easily accessible! That's why innovative companies are using state-of-the-art media technology and digital trade fair advertising for their trade fair marketing in the age of digitalisation. Generate attention by using digital solutions and expand your trade fair marketing with digital content. We advise you on the selection of suitable technology and solutions. In this way, we ensure your successful trade fair digitalisation.
- Fascinating media technology with guaranteed attention
- Customised customer journey for your target group
- 360° all-round service for modern and innovative trade fair stands
The digital world offers a wide range of solutions that optimally support trade fair marketing.
Here are a few examples from our service portfolio:
1. trade fair applications: Interactive presentations, touch games, and much more.
2. digital trade fair displays: as conventional TV monitors or transparent OLED displays
3. trade fair touchscreens: Tablets, standard formats and special formats
4. digital exhibition wall: LED technology in various formats
5. digital eye-catchers and hybrid product exhibits
6. digital participant management for easy administration
7. digital trade fair invitations by e-mail
That depends on the type of event, your target group and your brand or products. Are you planning a particularly large trade fair appearance? Then a digital exhibition wall that draws attention to your stand from afar may be a good idea. Is your target group made up of young people? Trade fair applications and interactive presentations could attract attention here. Do you offer complicated products and want to present them in an easy-to-understand way? Then our 3D animations and explanatory videos could be the right thing for you. As you can see, there are many possibilities. Feel free to contact us for a customised concept for your digital trade fair advertising.
The effort involved in creating a solution depends on the type of solution. While we can provide individual digital content such as 3D visualisations in a relatively short time, sophisticated 3D animations take much longer to create. Digital trade fair displays and digital trade fair walls can usually be provided in a relatively short time. However, here again the rule is: the more customised, the more complex. For example, we offer media columns with a simple design and can provide these in just a few weeks. Individual hybrid exhibits, on the other hand, take much longer to design and realise. Please contact us to let us know your ideas and wishes. We will advise you and can estimate the costs based on this.
Trade fair digitalisation is a very broad term. It includes all media and digital aspects of trade fair marketing. We roughly divide it into the areas of media technology and digital content. Examples of technology would be LED installations, digital exhibition walls or trade fair touchscreens. Digital content includes trade fair applications, corporate videos or 3D animations. In trade fair marketing, it is important that content and technology are harmonised and fit in well with the trade fair stand. This connection is often underestimated so that the full effect of the individual components cannot be utilised. Commacross stands for quality and guarantees high-quality realisation, resulting in an innovative exhibition stand that fulfils all its objectives.
Storytelling is the most important factor at a digitalised trade fair. In order to attract attention and be remembered, digital trade fair advertising must inspire and emotionalise. Storytelling is important for this. Together with the digital possibilities of trade fair digitalisation, unique customer journeys can be created that sustainably highlight your brand and products and inspire your customers.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
