Trade fair eyecatchers for a special kind of trade fair marketing.
Creating highlights with trade fair eyecatchers
Attractive trade fair eye-catchers with innovative media technology for highlights at the trade fair stand. Are you looking for a communicative “beacon” for your trade fair marketing? We design, plan and realize special projects of this kind.
Our services at a glance:
- Eyecatcher design
- realization
- Display
- Trade fair integration
Eye-catching highlights
Realized projects
AUMA Riester
Digital event at AUMA in Müllheim for the product presentation of the new "TIGRON".
Endress+Hauser
Eye-catcher at the Hannover Messe on the topic of "Industry 4.0".
Vitronic
Highlight exhibit with the theme "automated packing station" at Logimat Stuttgart.
SEW-Eurodrive
Highlight exhibit at the SPS in Nuremberg. Presentation of a new drive.
Eyecatcher Case Study 1: LED installations in special formats as trade fair eye-catchersr
The use of LED media technology at trade fairs has risen sharply in recent years. Special formats, playing with space and unusual media content are needed to attract attention and boost trade fair marketing. We are your partner for these requirements.
- Modular LED installations such as LED cubes, LED strips and LED walls
- Special formats for maximum attention at the exhibition stand
- In-house production of media content
Eyecatcher Case Study 2: Stand concepts and exhibition stand highlights
The trade fair stand is the centrepiece of trade fair marketing. It is the link between the brand and the visitor and determines the success or failure of the trade fair presentation. Inspire customers and employees with an exhibition stand that stands out from the competition and benefit from a successful image transfer.
- Stand design, innovative media technology and content production from a single source
- Conception and planning of all trades with realisation on site
- Targeted visitor approach through an attractive communication concept
Eyecatcher Case Study 3: Production of media specials such as 3D visualisations
Presenting complicated facts, processes or services in B2B in a simple and easy-to-understand way is a challenge. We develop concepts for a media approach to relieve our customers of this problem at trade fairs, on the website or with the help of special eye-catchers. At the same time, our animations are excellent tools that continue to support your sales efficiently long after the trade fair.
- Present complex procedures or processes simply and interactively with trade fair eye-catchers
- Interactive eye-catchers for modern trade fair marketing
- Media content can also be used after the trade fair
Trade fair eye-catcher: The special WOW of the trade fair stand
The exhibition stand highlights are eye-catchers. These smart trade fair light towers are equipped with media presentation displays and interactive touch applications. We have been developing exhibition stand highlights in the form of eye-catchers for our customers' trade fairs and events for many years. We integrate our eye-catchers into existing exhibition stands or develop a new stand design on request. The conceptual development of a trade fair eye-catcher requires comprehensive expertise in design, technology, media control and media production. We offer everything under one roof and realize eye-catchers for single or multiple use.
- Eye-catchers as attention-grabbing highlights in trade fair marketing
- Design, planning and realization of eye-catchers for trade fair stands
- Production and control of media technology
Set highlights at your trade fair stand
For many companies, the trade fair is still a very important marketing tool. In order to attract a high level of attention from trade fair visitors, brands are strongly emphasised through the design of the trade fair stand and the media. In times when products can be compared quickly, trade fair marketing must have a more emotional impact than ever before. Today's trade fair visitors don't just want information about products, they want to be inspired by the brand and the technology. Your company can achieve this with customised trade fair eye-catchers. We specialise in unusual trade fair stand highlights.
- We develop unique stand architecture with special eye-catchers
- We produce high-quality films, videos and animations
- We plan, organise and stage your trade fair appearance from A-Z
Attract more attention at trade fairs with new ideas and eye-catchers
Are you looking for new ideas for your trade fair marketing? Are you looking for ideas on how to inspire trade fair visitors and win new customers? As specialists in trade fair marketing, we offer you exactly this service. With us, you will find conception, organisation and on-site support from a single trade fair agency. We support you in the design of your trade fair stand as well as in the development and production of media for LED walls, touchscreens, displays, eye-catchers, etc.
- Exhibition stand design and media productions for trade fairs under one roof
- Exhibition stand highlights such as live shows, trade fair competitions or demos
- Face-to-face trade fairs and virtual trade fairs from a single source - live and digital
Eye-catchers are objects that act as "lighthouses" to highlight certain topics or products and draw attention to them. Trade fair eye-catchers can be, for example, media installations in special formats, interactive highlight exhibits or media columns. They serve to attract the attention of visitors and showcase products or brands in a special way to set them apart from the competition.
A special trade fair eye-catcher can be used flexibly as a highlight exhibit at various trade fairs over several years. Depending on the design, it can even be used for different products and themes. This saves time and money, as only the media production needs to be adapted. Trade fair eye-catchers are usually built primarily for A trade fairs. However, we have also built small "sibling" eye-catchers for B and C trade fairs because the benefits and success were so high.
Trade fair eye-catchers are usually "smart lighthouses" on the trade fair stand that highlight a particular theme or product. Visually, the trade fair eye-catchers should be integrated into the stand design and have a modular design for multiple use. As soon as we know the theme/product and the objective is defined, we start the brainstorming and concept phase. This is followed by coordination with the customer, an optimisation phase if necessary and construction with media production. The duration from idea to completion is between 3 and 6 months, depending on the type and scope.
There is no standardised price for trade fair eye-catchers. Every highlight exhibit is different and customised for the specific customer benefit. Nevertheless, there are indicators that have a major influence on the costs. The size of the trade fair eye-catcher and the media technology used play an important role. Understandably, large exhibits are usually more expensive to design and build than small eye-catchers. There are always two cost factors to consider when it comes to the media technology used: The technology and the media production. Design, planning, test set-up and transport packaging are further costs that are incurred.
We have already developed various trade fair eye-catchers. Depending on the size, type and scope, the empirical values are between €25,000 and €80,000. The rule is: the more individualised and exclusive, the more cost intensive.
With our trade fair media column, we offer a modular product that has proven itself many times in practice. Although we do not offer this eye-catcher for immediate purchase, we are able to make it available in a relatively short time. The simple design focusses on the media content of the trade fair eye-catcher. If you are interested, please feel free to contact us.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
