Full Service Trade Fair Organisation.
Get Off to a Structured Start with Trade Fair Organization
Step by step to success at the trade fair with first-class organisation. As a full-service trade fair agency, we organise all aspects of your trade fair appearance for you.
Our services at a glance:
- Exhibition stand design & architecture
- Trade fair media design
- Media technology
- Employee briefings
- Follow-ups
Organized Trade Fair Appearances
The Highlights of Commacross
Trade Fair Design
Product Presentation
Highlight Staging
Digital Trade Fair
Trade Fair Organisation Rule No. 1: Everything According to Plan - at Every Moment
Organising a trade fair appearance is a process that takes significantly longer than the few days on site in the exhibition hall. The tasks involved in organising a trade fair are often underestimated both before and after the event. Although the architecture of the trade fair stand is the most eye-catching aspect of a trade fair appearance, it is by far not the only to-do. The trade fair appearance checklist includes invitations, creation and production of advertising materials, marketing, employee briefings, follow-ups and documentation: all these aspects of a trade fair should be considered and professionally organised from the very beginning. This is how we take care of your trade fair appearance:
- Organisation and support in every phase of trade fair planning (preparation, implementation, follow-up)
- Planning and implementation of marketing and sales measures before and at the trade fair
- Briefing and on-site support for employees
Trade Fair Organisation Rule No. 2: The Devil is in the Detail - and so is Success
The main line of the trade fair presentation is defined. The perfect stand builder has been found and is working flawlessly. The timing is well thought out and realistic. So everything is in order? Not quite, because there are many other requirements that determine the success of a trade fair presentation or event. Whether it's films, interactive presentations, the conversational behaviour of the employees at the trade fair or the promotional gifts: in addition to the major structural tasks, many details of the trade fair organisation need to be considered to ensure that the days at the trade fair run perfectly. This is how we guarantee a trade fair presentation that is well thought out down to the last detail:
- Organisation of trade fair appearances with an integrated communication and media concept
- Digital trade fair organisation through invitation and participant management
- Target group-oriented planning, organisation and implementation on all sales channels
Trade Fair Organisation Rule No. 3: Built Messages
In addition to communication, the architecture factor is an important factor in the success of a trade fair presentation. What "messages" should be transmitted at the trade fair through the design language? Which choice of materials and colours will best appeal to the event's target groups? How can the company's corporate design be interpreted architecturally? Our trade fair organisation ensures that all architectural questions are clarified and that the trade fair stand provides the ideal setting for product presentations and customer contact. Our service includes the following areas, among others:
- Planning and organisation of an individual architectural concept for your trade fair stand
- Full service for organising your exhibition stand
- Construction management with all trades including stand construction and media technology
Flawless Execution: From Setup to Dismantling
A successful trade fair project starts with a clear strategy and ends with the smooth dismantling of your booth. Our experienced team supports you through every phase of your exhibition – from booth setup and logistics to final teardown. We always keep your objectives in focus and take the pressure off your internal team by managing all organizational tasks. With us, your trade fair appearance – whether live or digital – is executed professionally, efficiently, and stress-free.
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Comprehensive trade fair management from planning to dismantling
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Professional coordination of booth setup and logistics
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Smooth and efficient processes for your exhibition success
Achieve Your Best Trade Fair Presence with Commacross
A successful trade fair presence is more than just an eye-catching booth – it requires comprehensive organization covering everything from logistics to technical execution. As an experienced full-service agency, Commacross takes care of the entire planning and coordination process for you. We ensure your trade fair runs smoothly, engages your target audience, and relieves your internal team – from the initial concept to post-event follow-up.
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Many years of experience in planning and organizing trade fair appearances
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Efficient trade fair logistics and technical support
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Support throughout every phase of your project – both live and digital
Frequently Asked Questions
What are the Key Features of Good Trade Fair Organisation?
Good trade fair organisation always covers all aspects of a trade fair presentation and / or a trade fair stand. As a full-service trade fair agency, we attach particular importance to a coherent overall concept that takes all organisational details into account. Of course, efficient use of the budget and transparent cost planning also plays a decisive role when it comes to good trade fair organisation. Last but not least, the project management team must be professional, experienced and solution orientated.
What does Commacross do as a Partner for My Trade Fair Organisation?
Commacross will be happy to assist you as an experienced partner in the planning and organisation of your trade fair appearance. We are a full-service trade fair agency and, in addition to trade fair organisation, we also offer trade fair stand design and conception, as well as support with contemporary customer interaction and media production. You get all this and more from us in-house. As a result, we have a lot of experience in the organisation and integration of all these and other aspects and can guarantee you the best possible trade fair appearance.
What Possibilities does Digital Trade Fair Organisation Offer?
The digital world offers some exciting applications for the simple and modern organisation of trade fairs. In our portfolio, for example, we offer solutions for digital invitation and participant management that give you the opportunity to reach your target group even better. We always think about integration and therefore provide you with flexible and efficient overall concepts.
How much Time does Professional Trade Fair Organisation Take?
It is difficult to give a general answer, as the time required to organise a trade fair depends on the complexity and specific requirements of the event. As a rough guide for the duration of the preparation, we estimate around 3 months. The realisation of the trade fair is considerably shorter - just a few days - but even here we are at your side. If you would like to know how much time it will take to organise your trade fair appearance, please feel free to contact us.
What are the Most Important Aspects of Trade Fair Organisation?
The most important aspects of good trade fair organisation are:
1. professional project management that supports the customer with experience and expertise.
2. holistic planning and organisation of all relevant aspects, including the communication and media concept.
3. dialogue with the customer so that they are informed at every stage of planning and can contribute their own ideas.
4. efficient budget utilisation that guarantees an optimal result.
5. integration of digital applications and concepts to create a state-of-the-art trade fair presentation.