Professional trade fair planning from the trade fair planner
Professional trade fair planning from the trade fair planner
As trade fair planners with over 25 years of experience, we are at your side for your trade fair stand planning. Our service is customised and offers 360° all-round support for all aspects of your trade fair presentation. With the right trade fair planning, we ensure the desired attention and set your brand apart from the competition in a modern and innovative way.
Our trade fair planning includes:
- Creative trade fair stand design & architecture
- Modern content marketing
- Innovative media technology
- Product presentation & highlight staging
- Digital trade fair presence
Trade fair stand planning
The highlights of Commacross
Design and architecture
Trade fair stand planning for small and large trade fair stands, modular or customised
Product presentation
Planning of trade fair presentations with digital or analogue media for strong sales
Highlight staging
Planning a trade fair stand with individual eye-catchers, LED technology, touch displays, etc.
Digital processes
Whether participant management or briefing tool: With our trade fair planning, processes run smoothly digitally.
Planning your trade fair appearance: 1. always according to plan
As experienced trade fair planners, we always keep a cool head and work in a structured manner to ensure that your trade fair presentation runs perfectly. In addition to planning an exhibition stand in the run-up to the trade fair, we also take care of construction and organisation on site. After the trade fair, we remain at your side as your contact partner. We advise and support you during all phases of trade fair planning, from conception to realisation. Our agency is characterised by a wide range of trade fair planning services - we produce the architecture, advertising materials, digital applications and more in-house. The advantage: we keep an eye on the overall concept in all phases of trade fair planning and guarantee a perfect trade fair presentation according to plan.
- Have your trade fair stand planned correctly by experienced professionals
- Comprehensive expertise in all aspects of trade fair stand planning
- Experience with the complex processes and challenges of trade fair planning
Planning your trade fair presence: 2. setting goals - and realising them
A trade fair presence that is worth the effort requires concrete goals. Only then is it possible to bundle measures and marketing and measure success. Where, how and why? Are you planning a stand at a major international trade fair or an in-house exhibition? Our trade fair planning provides solid answers to these questions. At which trade fair, whether in Germany or internationally, you will meet your target audience, how the products will be presented and which campaigns will attract the attention of trade fair visitors - we include all these aspects in the trade fair planning. The more precisely the trade fair objectives and specifications are defined, the more convincing and efficient the realisation of the trade fair presentation and stand construction will be.
- Trade fair stand planning and concept creation based on specific objectives
- Customised planning of all details of the trade fair presentation
- Advice on trade fair objectives and possible measures at the start of the trade fair planning phase
Planning your trade fair appearance: 3. communicating - but the right way
Trade fair presentations send messages. As trade fair planners, we make sure that they are the right ones - and that they reach the right people. Even the stand design is a statement that we develop with our clients' communication goals in mind. Our trade fair planning also takes into account the media content and ensures that your offers are presented in the right light. We create detailed briefings for your trade fair and sales staff and ensure that communication is seamless. As experienced trade fair planners, we know this: Holistic communication is not just limited to the presence on site, which is why we also include the before and after. With us, you can fully utilise the communication potential of a trade fair with high-quality trade fair communication.
- As trade fair planners, we leave nothing to coincidence
- Trade fair stand planning including communication concept for successful lead generation
- Planning of multi-level communication before, during and after the trade fair appearance
Have the trade fair stand planned "correctly"
As a full-service trade fair planner, we think of everything that is important for trade fair planning - and we also keep an eye on the seemingly unimportant. This is what our customers have appreciated about Commacross' trade fair planning for over 25 years: We don't do things halfway and stand for the highest quality. In addition to architecture and design, we plan brand and product communication, develop ideas for highlight presentations and create the best working conditions for stand staff. We organise and coordinate all trades involved in trade fair construction. In doing so, we always keep an eye on the budgeted costs, the time horizon and all regulations of the respective trade fair organiser. This allows you to concentrate fully on your core business, even shortly before the trade fair.
- Highly professional trade fair stand planning from experienced trade fair planners
- Have your exhibition stand planned properly and benefit from an all-round carefree package
- Reliable communication, timings and budget planning guaranteed
Good trade fair planning guarantees a successful trade fair appearance
Trade fairs are still the key platforms for B2B communication. Comprehensive trade fair planning is the most important fundamental prerequisite for a company's successful trade fair presence. When planning a trade fair appearance, we analyse the various options and give you clear recommendations on how you can achieve your trade fair goals. This means that the trade fair budget can be used in a targeted manner instead of blindly scattered. Our customised service is transparent and maintains open communication so that you can always keep an eye on everything. Experience a trade fair appearance planned from A to Z with a guarantee of success!
- Holistic trade fair planning with targeted budget control
- Customised recommendations for your target group
- Exhibition stand planning with guaranteed success
What makes good trade fair planning?
Planning an exhibition stand properly is not that easy and requires experience and expertise. A holistic approach is crucial. There is no point in looking at architecture and media separately, as the media are presented within the architecture. Good trade fair planning always pursues pre-defined objectives. These are defined by the customer or together with the customer. Last but not least, the budget and schedule must always be maintained and good communication with the customer ensured. We provide you with highly professional trade fair planning. Please contact us for a personalised consultation.
How do we approach the planning of a trade fair appearance?
Firstly, we define a clear schedule together with the customer. We discuss the objectives of the trade fair appearance, the budget and the schedule. Based on this, we develop an individual concept and customised trade fair stand planning. Shortly before and during the trade fair, we are available to the customer on site if required and take care of all organisational aspects.
What is the advantage of professional trade fair planning?
Professional trade fair planning takes care of all aspects, from the architecture and coordination with the stand builder to the production of suitable media. This allows the customer's employees to concentrate fully on their core business. Time and resources are optimally utilised and the experience of a professional trade fair planner guarantees a successful trade fair appearance.
How long does it take to plan a trade fair stand?
The duration can vary depending on the scope and complexity. For an average trade fair stand planning we reckon with a duration of 3 months. You are welcome to contact us if you would like a personalised estimate of the duration of your trade fair planning.
What possibilities does digital trade fair planning offer?
Digital processes make trade fair planning and preparation easier. With digital invitation and participant management, you can reach your visitors faster and directly on their smartphones. We would be happy to provide you with information about other digital options for trade fair planning in an individual consultation.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
