Your event agency
Roadshow events for B2B and B2C:
Your success on tour
Full-service agency: close to the client, strong in execution
A roadshow takes your event to where your clients are. Instead of bringing all participants to a single venue, you can reach many clients in person at multiple locations, making it easier for your target audience to attend. However, whilst this offers an advantage for your customers, it means additional work for your company: various event venues, dates, travel arrangements, service providers and increased staffing requirements all need to be coordinated.
Commacross takes care of this organisation – from concept development and tour planning, through venue research, invitation management, registration and participant management, right through to catering, logistics, media and on-site support. Whether it’s a full roadshow or a one-off event solution: you can entrust us with precisely those tasks where you need support.
Our roadshow service at a glance:
- Roadshow management from A to Z
- Effective roadshow marketing for your target audience
- Attendee management & event website
- Creative presentations for your messages
- Logistics and organisational planning
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Our highlights
From planning to execution
Website & participant management
A professional event website with integrated participant management is a key component of any roadshow planning and ensures everything runs smoothly – from invitations to post-event analysis.
On-site roadshow management
We coordinate all aspects of your roadshow on site: logistics, technical support, timetables and looking after your attendees.
Creative productions
We develop engaging concepts that enrich your roadshow events with a clear message and a unique experience.
Roadshows of all sizes
Whether small presentations or large-scale events – we plan and organise roadshows with up to 5,000 attendees.
Planning: Conveying information effectively and emotionally
A successful roadshow requires not only meticulous organisation, but also the clear and emotive communication of your messages. We help you present your content in a way that will leave a lasting impression on your target audience. Drawing on our experience in roadshow marketing, we create captivating experiences that perfectly blend information and emotion. From concept and planning right through to execution, we do everything we can to ensure your roadshow is a success.
- Strategic roadshow marketing for targeted messages
- Production of interactive media for roadshow events
- Showcasing new products through emotive presentations
Creating an emotional experience: Inspiring and convincing
The key to a successful roadshow event lies in connecting with participants on an emotional level and leaving them with a lasting sense of enthusiasm. Our roadshow concepts – whether for a B2B roadshow or a customer event – aim not only to convey your messages, but also to build strong connections with your brand. Using creative elements, interactive formats and well-thought-out communication, we ensure that your roadshow becomes an unforgettable experience – personal and impactful.
- Developing emotional concepts for your roadshow events
- Innovative tools for directly engaging customers
- Strong brand loyalty through experiential marketing
Management: Flawless on-site organisation
Planning a roadshow is one thing – executing it on site is quite another. Our experience in roadshow management ensures that every detail runs smoothly. We take care of selecting suitable venues, plan the logistics down to the smallest detail and ensure that your event is perfectly managed on site. Whether it’s set-up, technical equipment or the programme – we coordinate all trades and ensure a professional presentation. Our aim is to make your roadshow an experience that impresses both you, as the organiser, and your participants. This allows you to focus entirely on your messages and your audience.
- Venue and logistics management for mobile roadshow events
- On-site support: technical support, scheduling and participant management
- Set-up and coordination to ensure a smooth roadshow execution
Successfully engaging customers on the ground
A roadshow offers you the opportunity to showcase your products and services right where your target audience is active. This proximity builds trust and strengthens the bond between you and your customers. Our expertise as a roadshow agency supports you in designing and implementing roadshows that convey your messages in a targeted and lasting way. We place particular emphasis on efficient organisation, well-thought-out roadshow marketing and the use of innovative tools that put your brand centre stage. Whether in the B2B or B2C sector: with our support, your roadshow will become an experience that leaves a lasting impression.
- Direct engagement with target audiences through decentralised roadshow events
- Efficient roadshow management for seamless operations
- Innovative communication strategies before, during and after the roadshow
Commacross as a roadshow agency: your full-service partner
Successfully planning and executing a roadshow requires experience and expertise. As a full-service roadshow agency, we support you from the initial idea right through to the on-site execution. Our services include concept development, roadshow management, logistics and the development of innovative marketing initiatives. Drawing on our extensive expertise, we help you bring your brand to life and deliver your messages directly to your target audience. Whether it’s technical planning, participant management or the creation of impressive productions – we take care of every aspect and professionally execute your roadshow to ensure it is a resounding success.
- Full-service support for roadshows in the B2B and B2C sectors
- Roadshow management: planning, organisation and execution
- Development of bespoke event formats and productions
Questions and Answers
What exactly is a roadshow – and how does it work?
A roadshow is a series of mobile events where companies bring their products, services or brands directly to their target audience. This takes place at various venues such as event trucks, hotels or special locations. The aim is to establish direct and personal contact with potential customers, something that is often not achieved through traditional marketing measures. A roadshow combines event marketing with flexible logistics to convey messages in a targeted and effective manner.
What makes a roadshow successful?
A successful roadshow depends on several factors: clear objectives, an engaging concept and careful organisation. It is crucial that the messages are presented in a way that is both emotive and informative. Well-planned logistics, the selection of suitable venues and the use of innovative communication formats also contribute to its success. Engaging an experienced roadshow agency ensures that all the details are implemented seamlessly.
How does roadshow marketing help my target audience?
Roadshow marketing brings your brand directly to the people you want to reach. It creates personal interactions and gives your target audience the opportunity to experience products first-hand and ask questions directly. This builds trust and strengthens brand loyalty. In B2B communication in particular, roadshow marketing makes it possible to present complex topics in a way that is easy to understand and tangible.
What advantages does a roadshow event offer over traditional on-site events?
Roadshow events are characterised by their flexibility and reach. They can take place at multiple locations, allowing you to address different target audiences directly. Unlike stationary on-site events, planning decentralised events is more challenging, but offers the chance to significantly intensify contact with your target audience. Furthermore, roadshows can be customised, for example with event trucks, outdoor activities or special promotions.
Why is an agency important for planning?
A professional roadshow agency has the experience and resources to organise and deliver your roadshow efficiently and professionally. It covers every aspect, from concept development and logistics to participant support. An agency understands the specific challenges of mobile events, such as selecting suitable venues or adhering to timetables, and ensures that your roadshow runs smoothly. This allows you to focus on your content and your target audience.
Further services
We also offer the following services
Event Conception
Participant Management
Customer Event
Feedback
contact
We’d be happy to help
Please contact us for a no-obligation consultation. Tell us about the trade fair, the stand size and the dates — we’ll get back to you within one working day with an initial assessment.
Eberhard Freiensehner, CEO