your aI-Marketing-Agency


AI for B2B sales and customer communication

Modern sales channels for greater visibility, engagement and high-quality leads

Products, services and technologies are becoming increasingly complex. At the same time, people are paying less attention to long texts, technical documentation and traditional product brochures. Companies today face the challenge of communicating content across numerous channels in a way that is clear, consistent and tailored to the target audience – from trade fair appearances and digital campaigns to international sales.

Commacross combines many years’ experience in the fields of trade fairs, events, sales and media production with the possibilities offered by artificial intelligence. Together, we develop modern sales media that explain products clearly, spark interest and actively engage potential customers in dialogue.

This results in visual, interactive and multilingual content that is understood worldwide, can be used across all channels and creates valuable synergies between marketing, sales and product communication. The outcome is media that not only attracts attention but also actively contributes to lead generation, customer acquisition and sales support.

Our sales support:

  • Explaining complex products in an accessible way and presenting them in an engaging manner
  • Reaching international target audiences efficiently in multiple languages
  • Developing marketing and sales materials with high reusability
  • Engaging visitors, encouraging interaction and generating qualified leads

Our sales service in the era of AI transformation


Comprehensive implementation, from concept to completion

New Challenges in Product Communication


Products are becoming more complex and require more explanation, whilst at the same time needing to be communicated across an ever-increasing number of channels. Traditional product information is often no longer sufficient to capture attention and ensure understanding. What is crucial is communication that makes content easy to grasp and visually comprehensible.

Product information becomes sales experiences


Static content is evolving into interactive and immersive formats. Products are no longer simply explained, but are visually presented and made intuitively understandable. This creates sales experiences that capture attention and speed up decision-making.

International Product Marketing with AI


AI makes it possible to quickly adapt content to different markets, languages and target audiences. This enables products to be marketed consistently across the globe, whilst remaining relevant to local audiences. This reduces the workload whilst simultaneously increasing reach in international sales.

Tailored Concepts & Campaigns


Every product and every market requires its own communication strategy. We develop bespoke concepts that combine AI, content and sales logic. This results in campaigns that are not only visible but also deliver measurable results.

What we offer:
Produce once. Use many times.


We do not view sales media in isolation, but as an interconnected ecosystem. From a single media project, we can develop media concepts that can be reused intelligently and adapted for a wide variety of applications.

A good example of this is the production of a product video featuring 3D visualisation: what starts out as a high-quality product film for a website, trade fair or product launch becomes, at Commacross, the basis for numerous other communication and sales media.

A single product video gives rise to 8 further sales media:

1. Interactive product presentations for trade fairs, events, showrooms or the website
2. Promotional films and trailers for LinkedIn, social media and digital campaign
3. Header videos and moving image content for websites and landing pages
4. Graphics, trade fair films and large-format visuals for exhibition stands, events and print media
5. Media content for LED walls, steles, transparent displays or special presentation formats
6. AI-supported training and explanatory videos featuring digital avatars
7. International sales presentations for laptops, tablets or touchscreen applications
8. Multilingual versions for international markets and global sales activities

In this way, centralised content production gives rise to a high-performance sales media ecosystem with a high degree of reusability. Companies benefit from consistent messaging, significantly reduced production costs and faster distribution across all relevant marketing and sales channels.

Our value lies not in the production of individual media, but in the development of scalable communication solutions that explain products clearly, capture attention and provide long-term support for sales.

AI-powered sales via digital channels


Websites, social media, landing pages and digital campaigns are often the first point of contact with potential customers. AI-powered sales media create digital touchpoints that inform, advise and specifically convert prospects into qualified leads. With AI support, these media can be created, scaled and tailored to different target groups much more efficiently. Commacross helps you to seamlessly integrate this innovative content into your channels, significantly accelerating your digital engagement.

  • AI product advisors and agents for websites and campaigns
  • Multilingual sales materials for international markets
  • Scalable content systems for marketing, sales and lead generation

AI-powered sales at trade fairs


Trade fairs remain one of the most important venues for acquiring new customers and making personal contacts. At the same time, products are becoming increasingly complex and the time available for discussions is becoming ever more limited. With AI-powered sales tools, we create digital product experiences that actively engage visitors, spark interest and support the sales team in lead qualification. These digital assistants relieve your stand staff of the burden of repetitive initial consultations and skilfully handle peak times at the stand. Commacross ensures that the systems are perfectly tailored to your brand in terms of both visuals and content, and that they initiate dialogue with visitors in a professional manner.

  • AI avatars as digital product experts and brand ambassadors
  • Interactive product presentations for touchscreens and trade fair media
  • Digital lead generation through intelligent advisory and dialogue systems

AI-powered sales at Events


Events offer the opportunity to connect with people on an emotional level and to ensure messages are remembered for the long term. AI enhances traditional event communication with interactive experiences, personalised content and innovative ways of sharing knowledge. This support begins well in advance, with intelligent AI agents assisting with the invitation process. At the event itself, AI avatars take on the role of innovative co-hosts or facilitate playful interaction in the entertainment area through gamification. These applications integrate seamlessly into your event concept, increase the length of time guests spend at the event and ensure your messages are experienced in a way that leaves a lasting impression.

  • Interactive experience stations with AI-powered visitor interaction
  • Multilingual presentations for international audiences
  • Digital experiences that boost attention, dwell time and memorability

Why Commacross
AI, 3D and marketing from a single source


Commacross combines B2B marketing expertise with 3D visualisation, AI technology and high-quality media production. This results in sales and communication solutions that make complex products easy to understand and are effective across all channels. We develop interactive showrooms, digital product worlds and cross-media campaigns – from concept to implementation. In doing so, we combine strategic planning, design, technology and storytelling into a cohesive system. Our experience ranges from medium-sized companies to international corporations – always with the aim of not only presenting products, but making them tangible and effective for sales.

  • B2B marketing & sales expertise for complex products
  • 3D, AI and media production as an integrated service system
  • Interactive showrooms, campaigns and digital product worlds

Questions and Answers


Does Commacross actually understand our complex B2B products, which require a lot of explanation?

Yes, absolutely. We have a background in B2B marketing and possess a deep understanding of how to sell complex products. We know that mechanical engineering, medical technology and IT solutions cannot be sold in the same way as consumer goods. Our AI-powered sales materials are specifically designed to convey complicated technical details in a way that is clear, precise and highly persuasive to decision-makers.

Do you offer just AI sales consultancy, or do you also provide visual content?

With us, you get the best of both worlds. We view 3D, AI and high-end media production as an integrated service system. This means that we don’t just provide you with intelligent AI logic or a basic chatbot, but the complete visual presentation – from photorealistic 3D models to the avatar’s voice and facial expressions, right through to the finished user interface. Everything fits together seamlessly.

In which specific areas can we utilise your AI-powered sales tools?

Our solutions are extremely versatile. We develop interactive showrooms, digital product worlds and AI-powered campaigns that deliver results across all channels. Whether as an intelligent guide in a virtual 3D tour on your website, as an innovative tool for your next marketing campaign or as a digital twin on touchscreen terminals at trade fairs – we bring your products to life interactively wherever you are.

Do we need to take care of the technical integration or the design ourselves?

No, you don’t need to worry about a thing. Commacross handles the entire implementation process, from the initial concept right through to the final delivery. As your full-service partner, we support you every step of the way: from strategic consultancy and scriptwriting, through 3D design and AI training, right up to the final integration into your existing system landscape (such as your website or your CRM).

Is Commacross the right partner for a company of our size?

Our portfolio is flexibly scalable, as we have many years’ experience working with both medium-sized SMEs and international corporations. We understand the agility and pragmatism required by medium-sized businesses, as well as the strict compliance, IT and design guidelines of global corporations. We tailor the AI solution precisely to your structures, budgets and objectives.

Further services


Trade Fair Construction


Trade Fair Media


Touch Games


Feedback


  • Professional, creative and solution-focused – Commacross impresses with bespoke consultancy and implementation that is in tune with the target audience.


    Daniel Steinborn

    Dräger Safety AG & Co. KGaA
    Marketing Manager Communication, Emergency & Rescue Services

  • By developing an interactive 3D visualisation, we were able to take our product presentation to a whole new level with Commacross. The team quickly grasped the technical complexity of our products and impressed us with their hands-on approach – even within a very tight deadline.


    Andrea Wirth

    GRENZEBACH Maschinenbau GmbH
    Corporate Marketing & Communication

  • For years, Commacross has been creating market and product animations for us that get straight to the heart of our messages. Our exhibition stand was designed in a creative and cohesive way – that’s exactly what makes working together a pleasure.


    Gina Maas

    Kendrion GmbH
    Head of Marketing

  • Working with Commacross is straightforward and solution-focused. They quickly understand our requirements and implement them professionally.


    Astrid Winkeler

    Storopack Deutschland GmbH + Co. KG
    Head of Corporate Communications and Global Support Marketing

  • I have been working successfully with the Commacross team for almost 10 years now. They consistently come up with fresh ideas for engaging live communication, offer flawless organisation and show a high level of personal commitment. It’s great fun and ensures we receive really positive feedback on our events from our clients.


    Mathias Büttner

    Citrix
    Marketing Director for Central Europe

  • For years, we have valued Commacross’s creativity and dedication, particularly when it comes to the highlight displays and digital media for our flagship trade fairs. The team does a really good job.


    Ramona Augusto

    Bitzer
    Head of Events, Digital Media and Promotions

  • Commacross has been our partner for media development and the design of our exhibition stand since 2019. We value the creative dialogue and the smooth collaboration.


    Kerstin Löffler

    Faller Packaging
    Head of Marketing & Innovation

  • Commacross provided us with excellent support for the presentation of our world-first innovations at the ISH trade fair. Innovative media technology, engaging content and a striking presentation.


    Peter Schönenberger

    Sauter
    Head of Marketing and Product Management

  • Eberhard Freiensehner and his team are a key agency partner for us. Digitalisation is a major challenge for Zehnder, and Commacross offers a range of solutions for successful marketing at trade fairs and events.


    Heiko Braun

    Zehnder Group Deutschland
    Geschäftsführer

  • Commacross offers innovative trade fair communication solutions. We use the Commacross trade fair app for internal team briefings. It’s a brilliant solution for faster communication.


    Waldemar Witulski

    ZF
    Referent Messen und Ausstellungen

  • Our 50th AUMA anniversary was a huge success for our customers, partners and staff. The imaginative event concept and the focused project management over a period of almost two years ensured this.


    Markus Zeller

    AUMA
    Leiter Werbung

  • We had a very good feeling right from the first meetings, and we haven’t been disappointed. Commacross is a partner for the future.


    Jan Friedrich

    Bucher Hydraulics
    Head of Marketing

  • Commacross is a fast, flexible and consistently dedicated partner. An agency you can always rely on.


    Sandra Parpan

    ARGO-HYTOS GmbH
    Group Marketing Service & Communication

  • Developing the interactive web app product presentation went very smoothly with Commacross. The web app ran smoothly throughout the three days of the trade fair; we had no downtime.


    Stephan Dürr

    Hummel AG
    Head of Marketing & Communications

  • Your dedication and patience helped to make our company anniversary an unforgettable event. Your professional support, both in managing the attendees and on the day itself, was outstanding. We highly recommend Commacross.


    Das Team von City Clean

contact

We’d be happy to help

Please contact us for a no-obligation consultation. Tell us about the trade fair, the stand size and the dates — we’ll get back to you within one working day with an initial assessment.

Eberhard Freiensehner, CEO

+49 (0) 7621 154 29 20