YOUR MediA-AgenCY


3D product visualisation for machinery and plant

Presenting complex products in a clear and compelling way

Your CAD data provides the technical basis. We use this to create high-quality 3D product visualisations, animations and interactive applications that allow machines, plant and technical components to be presented in a realistic and clear manner.

It is not just a question of creating the most realistic representation possible. We understand the products we visualise and know what the content is needed for. Particularly in the case of complex products, functions, assemblies, variants and technical relationships can be presented in such a way that they are also understandable to customers and the sales team.

Our 3D product visualisations at a glance:

  • 3D product visualisation / rendering
  • 3D animation & product films
  • Interactive 3D product environments / 3D showrooms
  • Photorealistic 3D visualisation of products
  • Visualisation from CAD data

Our 3D product visualisations


Customised 3D product design for sales and marketing

3D Content Creation


We create high-quality 3D content that showcases your products to great effect and boosts your 3D marketing.

Interactive 3D content


With interactive 3D media, you can offer your customers unique experiences and boost customer loyalty.

3D Showrooms


Showcase your products in virtual 3D showrooms and expand your reach across digital channels.

Animations & 3D Visualisations


Our animations and 3D visualisations make complex products easy to understand and support your product marketing.

Commacross specialises in 3D product visualisation and combines 3D expertise with technical know-how


Interactive 3D product environments for machinery and plant, designed for marketing and sales presentations

The 3D visualisations created can be used in a wide range of ways – in sales, at trade fairs and in-house exhibitions, at open days and innovation days, on the website, in presentations, product videos, on social media or for training purposes. Existing CAD data can be used to create different perspectives, variants, functional sequences and application scenarios, without the need for a new photo shoot or a physical prototype for every representation.

We combine 3D visualisation, technical expertise and B2B communication. This means that we don’t simply turn CAD data into attractive images; instead, we develop visualisations, animations and interactive applications with a specific communication objective in mind. What does a sales representative need to demonstrate? What function does a customer need to understand? What can be explained more effectively through interactive means at a trade fair? These requirements give rise to 3D content that not only looks good, but can actually be used in marketing, sales and face-to-face product presentations.

Mechanical Engineering

Engine & Brakes

Product

Plant engineering

Logistics

Laboratory technology

Robotics

Fire Brigade

Medical technology

Improved efficiency through 3D product visualisation


3D product visualisation transforms your marketing by presenting complex products and services in a clear and engaging way. Photorealistic 3D visualisation of products reduces the need for costly photo shoots and speeds up the time to market for new offerings. 3D renderings enable you to implement changes and updates quickly, which increases your flexibility. With high-quality 3D media, you can optimise your communication strategies and engage your target audience more effectively. Take advantage of 3D visualisations to enhance your product presentations and stand out in a highly competitive market.

  • Faster time-to-market through digital 3D visualisation
  • Cost efficiency through the elimination of physical prototypes
  • Clearer communication of complex product features using 3D animations

Attracting customers with interactive 3D presentations


Interactive 3D presentations optimise sales pitches and help you communicate effectively with your target audience. By incorporating 3D product visualisations, you can provide surprising insights into your products that will delight your potential customers. 3D visualisation enables you to present complex product features in a clear and engaging way. With photorealistic 3D renderings or animations, you can increase the time visitors spend on your digital platforms and boost customer loyalty. Make the most of the possibilities offered by 3D product visualisation to stand out from the competition and tap into new markets.

  • Greater engagement through interactive 3D product visualisation
  • Increasing conversion rates with 3D animations
  • Standing out from the competition with innovative 3D renderings


Scalability through digital 3D renderings


Digital 3D media enable you to respond flexibly and efficiently to changes in the market. With 3D renderings, you can easily update your product presentations and tailor them to different target audiences. 3D visualisation of products makes it easier to showcase new models or features with minimal effort. By using 3D animations, you can expand your reach across various platforms and increase the visibility of your products. Take advantage of 3D product visualisation to future-proof your business and gain a competitive edge.

  • Easy updating of product information with 3D rendering
  • Adaptability to different markets and target audiences
  • Multi-platform presence through versatile 3D animations

Industry diversity: 3D visualisations across various sectors


The potential applications of 3D media are wide-ranging and offer significant added value across various sectors. With 3D product visualisations and interactive 3D content, you can present complex products and services in a clear and vivid manner. In mechanical engineering, 3D visualisation of products makes it easier to explain technical details. In the property sector, virtual 3D tours give potential buyers a realistic impression of properties. In the healthcare sector, too, 3D media help people understand medical processes. By using 3D marketing, you can boost customer loyalty and set yourself apart from the competition.

  • Mechanical engineering: Clear presentation of complex machines through 3D product visualisations.
  • Property: Virtual 3D tours for realistic property presentations.
  • Healthcare: Promoting an understanding of processes through 3D visualisations of products.

Future-proof marketing with 3D animations


In an increasingly digital world, it is essential to future-proof your marketing. By using 3D animations and modern 3D media design, you can position your company as a leader in innovation. 3D product visualisations enable you to present products realistically and in detail, which significantly enhances the customer experience. With 3D renderings, you can reach your target audience through new channels and boost engagement. Invest in 3D visualisations of your products to optimise your marketing strategies for the long term and maintain your competitive edge.

  • An innovative brand image through the integration of 3D visuals
  • Increasing customer loyalty with high-quality 3D animations
  • Securing a competitive advantage through interactive 3D product presentations

Content that inspires – to discover, marvel at and understand


Interactive 3D product presentations


Bringing technology to life – in every detail

Interactive 3D presentations showcase complex products in a fascinating way. Visitors can explore, rotate and zoom in on machines, systems or components at their own pace, and find out specifically about their functions and benefits. Technical content is presented in a tangible, understandable and engaging way – without the need for physical samples. This allows you to convey your innovative strength and expertise directly in the digital space.

Virtual Showrooms via Touchscreen


Brand experiences for physical spaces and screens

Virtual showrooms offer entirely new ways to showcase your brand. Whether it’s showcase projects, production processes or visions for the future – visitors can navigate through your content via touchscreen as if they were right in the thick of it. The combination of visual impact and intuitive operation transforms a simple presentation into an immersive experience. Ideal for visitor centres, consultation rooms or mobile use.

Digital Company Chronicle


Company history told with modern storytelling

Tell your company’s story in a way that inspires – with a digital chronicle that invites visitors to get involved. Visitors can interactively click their way through your company’s milestones, achievements and turning points, discovering fascinating details along the way. Whether it’s a timeline, a photo gallery or a video sequence – the content can be presented in a modern, lively and informative way. This transforms the past into a brand promise that visitors can experience for themselves.

Questions and Answers


How does 3D product visualisation improve my product marketing?

3D visualisation enables you to present your products in an innovative and engaging way. Photorealistic 3D product visualisations allow complex features and details to be presented clearly. This captures your target audience’s attention and boosts engagement. 3D media offer interactive possibilities that traditional photographs cannot provide, such as 360-degree views or animations. By using 3D marketing, you can stand out from the competition and strengthen your brand presence across various channels.

What advantages do 3D product visualisations offer over photographs?

3D product visualisations offer greater flexibility and a higher level of detail than traditional photographs. They allow products to be displayed from any angle and in different settings without the need for physical prototypes or photo shoots. Adjustments can be made quickly, saving time and money. Furthermore, 3D media can include interactive elements that enhance the customer experience. With 3D content, you can visualise functions and processes that cannot be depicted with photographs, thereby fostering a deeper understanding amongst your target audience.

For which sectors are 3D visualisations particularly suitable?

3D visualisations can be used in almost all sectors, particularly where complex products or services need to be explained. In mechanical engineering, technical details can be presented clearly. In the property sector, virtual 3D tours give potential buyers a realistic impression of properties. In the healthcare sector, too, 3D media help people to understand medical processes. In short, 3D marketing is relevant for any business that wishes to present its products in an innovative way.

How do I integrate 3D media into my marketing strategy?

Integrating 3D media into your marketing strategy begins with identifying areas where 3D content offers the greatest added value. This could include product presentations on your website, interactive 3D applications at trade fairs, or the use of AR and VR in sales. Together, we’ll develop a concept tailored to your objectives and target audience. 3D product visualisations can be seamlessly integrated into existing marketing channels, enhancing them in the process. By working with an experienced partner, you can ensure that the implementation is carried out efficiently and effectively.

How long does it take to produce 3D media?

The time taken to produce 3D media depends on the scope and complexity of the project. Simple 3D product visualisations can be produced within a few days, whilst more extensive projects such as interactive applications or animations take longer. Factors such as the level of detail, the number of models and the required features all influence the project duration. During an initial consultation, we will assess your requirements and draw up a schedule that takes your objectives and deadlines into account.

Other services


Product Animation


Media Installation


Touch Games


Feedback


  • Professional, creative and solution-focused – Commacross impresses with bespoke consultancy and implementation that is in tune with the target audience.


    Daniel Steinborn

    Dräger Safety AG & Co. KGaA
    Marketing Manager Communication, Emergency & Rescue Services

  • By developing an interactive 3D visualisation, we were able to take our product presentation to a whole new level with Commacross. The team quickly grasped the technical complexity of our products and impressed us with their hands-on approach – even within a very tight deadline.


    Andrea Wirth

    GRENZEBACH Maschinenbau GmbH
    Corporate Marketing & Communication

  • For years, Commacross has been creating market and product animations for us that get straight to the heart of our messages. Our exhibition stand was designed in a creative and cohesive way – that’s exactly what makes working together a pleasure.


    Gina Maas

    Kendrion GmbH
    Head of Marketing

  • Working with Commacross is straightforward and solution-focused. They quickly understand our requirements and implement them professionally.


    Astrid Winkeler

    Storopack Deutschland GmbH + Co. KG
    Head of Corporate Communications and Global Support Marketing

  • I have been working successfully with the Commacross team for almost 10 years now. They consistently come up with fresh ideas for engaging live communication, offer flawless organisation and show a high level of personal commitment. It’s great fun and ensures we receive really positive feedback on our events from our clients.


    Mathias Büttner

    Citrix
    Marketing Director for Central Europe

  • For years, we have valued Commacross’s creativity and dedication, particularly when it comes to the highlight displays and digital media for our flagship trade fairs. The team does a really good job.


    Ramona Augusto

    Bitzer
    Head of Events, Digital Media and Promotions

  • Commacross has been our partner for media development and the design of our exhibition stand since 2019. We value the creative dialogue and the smooth collaboration.


    Kerstin Löffler

    Faller Packaging
    Head of Marketing & Innovation

  • Commacross provided us with excellent support for the presentation of our world-first innovations at the ISH trade fair. Innovative media technology, engaging content and a striking presentation.


    Peter Schönenberger

    Sauter
    Head of Marketing and Product Management

  • Eberhard Freiensehner and his team are a key agency partner for us. Digitalisation is a major challenge for Zehnder, and Commacross offers a range of solutions for successful marketing at trade fairs and events.


    Heiko Braun

    Zehnder Group Deutschland
    Geschäftsführer

  • Commacross offers innovative trade fair communication solutions. We use the Commacross trade fair app for internal team briefings. It’s a brilliant solution for faster communication.


    Waldemar Witulski

    ZF
    Referent Messen und Ausstellungen

  • Our 50th AUMA anniversary was a huge success for our customers, partners and staff. The imaginative event concept and the focused project management over a period of almost two years ensured this.


    Markus Zeller

    AUMA
    Leiter Werbung

  • We had a very good feeling right from the first meetings, and we haven’t been disappointed. Commacross is a partner for the future.


    Jan Friedrich

    Bucher Hydraulics
    Head of Marketing

  • Commacross is a fast, flexible and consistently dedicated partner. An agency you can always rely on.


    Sandra Parpan

    ARGO-HYTOS GmbH
    Group Marketing Service & Communication

  • Developing the interactive web app product presentation went very smoothly with Commacross. The web app ran smoothly throughout the three days of the trade fair; we had no downtime.


    Stephan Dürr

    Hummel AG
    Head of Marketing & Communications

  • Your dedication and patience helped to make our company anniversary an unforgettable event. Your professional support, both in managing the attendees and on the day itself, was outstanding. We highly recommend Commacross.


    Das Team von City Clean

contact

We’d be happy to help

Please contact us for a no-obligation consultation. Tell us about the trade fair, the stand size and the dates — we’ll get back to you within one working day with an initial assessment.

Eberhard Freiensehner, CEO

+49 (0) 7621 154 29 20