Full service trade fair organisation.
Get off to a structured start with trade fair organization
Step by step to success at the trade fair with first-class organisation. As a full-service trade fair agency, we organise all aspects of your trade fair appearance for you.
Our services at a glance:
- Exhibition stand design & architecture
- Trade fair media design
- Media technology
- Employee briefings
- Follow-ups
Organized trade fair appearances
The highlights of Commacross
Trade fair design
Trade fair design for small and large exhibition stands, modular and systematic
Product presentation
Trade fair presentations with digital media for strong sales
Highlight staging
Trade fair eye-catchers, LED cubes, interactive touch displays and much more
Digital trade fair
Digital trade fair or virtual showroom in 3D for hybrid sales
Trade fair organisation rule no. 1: Everything according to plan - at every moment
Organising a trade fair appearance is a process that takes significantly longer than the few days on site in the exhibition hall. The tasks involved in organising a trade fair are often underestimated both before and after the event. Although the architecture of the trade fair stand is the most eye-catching aspect of a trade fair appearance, it is by far not the only to-do. The trade fair appearance checklist includes invitations, creation and production of advertising materials, marketing, employee briefings, follow-ups and documentation: all these aspects of a trade fair should be considered and professionally organised from the very beginning. This is how we take care of your trade fair appearance:
- Organisation and support in every phase of trade fair planning (preparation, implementation, follow-up)
- Planning and implementation of marketing and sales measures before and at the trade fair
- Briefing and on-site support for employees
Trade fair organisation rule no. 2: The devil is in the detail - and so is success
The main line of the trade fair presentation is defined. The perfect stand builder has been found and is working flawlessly. The timing is well thought out and realistic. So everything is in order? Not quite, because there are many other requirements that determine the success of a trade fair presentation or event. Whether it's films, interactive presentations, the conversational behaviour of the employees at the trade fair or the promotional gifts: in addition to the major structural tasks, many details of the trade fair organisation need to be considered to ensure that the days at the trade fair run perfectly. This is how we guarantee a trade fair presentation that is well thought out down to the last detail:
- Organisation of trade fair appearances with an integrated communication and media concept
- Digital trade fair organisation through invitation and participant management
- Target group-oriented planning, organisation and implementation on all sales channels
Trade fair organisation rule no. 3: Built messages
In addition to communication, the architecture factor is an important factor in the success of a trade fair presentation. What "messages" should be transmitted at the trade fair through the design language? Which choice of materials and colours will best appeal to the event's target groups? How can the company's corporate design be interpreted architecturally? Our trade fair organisation ensures that all architectural questions are clarified and that the trade fair stand provides the ideal setting for product presentations and customer contact. Our service includes the following areas, among others:
- Planning and organisation of an individual architectural concept for your trade fair stand
- Full service for organising your exhibition stand
- Construction management with all trades including stand construction and media technology
Trade fair organisation: step by step to success
Anyone who uses trade fairs as a marketing tool wants to ensure that the investment leads to optimum results and that the budget is utilised with maximum efficiency. The perfect trade fair presentation requires professional project management that keeps an eye on all trade fair organisational issues and realises what is feasible with as little effort as possible.
As an experienced trade fair agency, we support our customers with advice, action and organisational skills. Our trade fair organisation includes all activities relating to the trade fair and the architecture of your trade fair stand as well as all processes that ensure optimum communication. This is how we ensure your optimal trade fair organisation:
- Full-service trade fair agency with over 25 years of experience in planning and organising trade fair appearances
- Trade fair organisation and step-by-step implementation of trade fair marketing - just in time
- Structured planning and organisation in dialogue with the customer
Success with the right trade fair organisation - live & digital
Trade fairs are strong pillars of corporate communication. At the same time, they require a great deal of organisation, which can have a noticeable impact on day-to-day business. Commacross organises all aspects of your trade fair appearance, takes care of all questions relating to the architecture of your trade fair stand and relieves you of the burden of coordinating with the stand builder so that your employees can concentrate fully on your core business. This applies to all conceivable trade fair appearances. Both for face-to-face trade fairs and for virtual showrooms and digital exhibition stands. We offer the optimum service portfolio for both trade fair worlds and guarantee you an optimally organised trade fair appearance.
- Professional organisation of trade fair communication
- Planning/support of all marketing activities
- Full-service organisation of trade fairs - live & digital
What are the key features of good trade fair organisation?
Good trade fair organisation always covers all aspects of a trade fair presentation and / or a trade fair stand. As a full-service trade fair agency, we attach particular importance to a coherent overall concept that takes all organisational details into account. Of course, efficient use of the budget and transparent cost planning also plays a decisive role when it comes to good trade fair organisation. Last but not least, the project management team must be professional, experienced and solution orientated.
What does Commacross do as a partner for my trade fair organisation?
Commacross will be happy to assist you as an experienced partner in the planning and organisation of your trade fair appearance. We are a full-service trade fair agency and, in addition to trade fair organisation, we also offer trade fair stand design and conception, as well as support with contemporary customer interaction and media production. You get all this and more from us in-house. As a result, we have a lot of experience in the organisation and integration of all these and other aspects and can guarantee you the best possible trade fair appearance.
What possibilities does digital trade fair organisation offer?
The digital world offers some exciting applications for the simple and modern organisation of trade fairs. In our portfolio, for example, we offer solutions for digital invitation and participant management that give you the opportunity to reach your target group even better. We always think about integration and therefore provide you with flexible and efficient overall concepts.
How much time does professional trade fair organisation take?
It is difficult to give a general answer, as the time required to organise a trade fair depends on the complexity and specific requirements of the event. As a rough guide for the duration of the preparation, we estimate around 3 months. The realisation of the trade fair is considerably shorter - just a few days - but even here we are at your side. If you would like to know how much time it will take to organise your trade fair appearance, please feel free to contact us.
What are the most important aspects of trade fair organisation?
The most important aspects of good trade fair organisation are:
1. professional project management that supports the customer with experience and expertise.
2. holistic planning and organisation of all relevant aspects, including the communication and media concept.
3. dialogue with the customer so that they are informed at every stage of planning and can contribute their own ideas.
4. efficient budget utilisation that guarantees an optimal result.
5. integration of digital applications and concepts to create a state-of-the-art trade fair presentation.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
