Experience communication for premium events
Unique experience marketing for your events
Powerful experiences in live communication for the mind and gut. We support your B2B communication with emotional event concepts that inspire. With the right experience communication, we ensure a wow in B2B!
Our services at a glance:
- Unique event concepts
- Individual brand worlds
- Exclusive supporting programs & entertainment
- Emotional media content
- Highlight productions
This is how experienced communication works
Event experiences of Commacross
B2B event in the old parliament building
Citrix event in the special location of the old parliament building in Bonn. Event motto "Get Ready For Take-Off" with matching event experiences and speakers.
Premium event NetApp
Highlight of a series of events in Lisbon with football as the leitmotif. The star of the evening was premium speaker Howard Webb, former world referee.
Endress+Hauser show act
Big percussion show act under the motto "Let's Rock" with an emotional experience factor for the employees of Endress+Hauser.
Truck crash test
DEKRA event with a special event experience: the crash test of a lorry driving against a concrete element.
Experience marketing: 1. emotional entertainment
With us, the stage becomes the setting for emotional event experiences! We create a unique entertainment program for your premium event with well-known solo artists and special show acts. Inspire your event audience with an experience communication that arouses emotions and ensures that your event will be remembered and amaze your audience.
- Business event marketing with emotional experiences
- Customised event concepts including an original theme or motto
- Event experiences with internationally renowned solo artists & premium show acts
Experience marketing: 2. attractive interior design
Experience communication always has a spatial aspect. As specialists in experience marketing, we develop special architectural and interior concepts for individual brand worlds. Stage, design, lighting mood: we get every detail right. That's a good thing, because when the ambience is right, the atmosphere is right too. Impress at your premium event with unique room concepts that guarantee event experiences and generate enthusiasm!
- Unique room concepts create individual brand worlds
- Attention-grabbing staging of product highlights
- Equipment and customised design for premium events
Experience marketing: 3. inspiring interactions
Experience marketing always includes actively involving the target group. An interactive offer with an experience factor promotes awareness and invites guests to engage with the messages of your brand in greater depth. Inspire them with participant games or hands-on activities. Successful experiential communication encourages participants to take on an active role. Offer your target group the opportunity to experience your experiential communication up close and remember it.
- Interactive event experiences for increased awareness
- Exciting interaction offers from hands-on activities to stage shows
- Trend-orientated interactions on the topic of "gamification"
Experience communication: the direct route to the target group
Experience communication begins where extraordinary event concepts meet current trends and trigger enthusiasm among the target group. This enables effective communication in business event marketing. Our event agency ensures exceptional live communication at your premium events so that your messages are even better recognised. We also offer follow-up experiences that allow you to stay in touch with your target group even after the event. This guarantees 360-degree experience marketing!
- Event communication with emotional appeals and high experiential value
- Experience communication through unique event concepts and current trends
- Premium events with follow-up service
Awaken emotions with event experiences
Experience marketing succeeds in making even difficult topics understandable. Playfully staged, emotions can be aroused even when complex technical details are involved. Creatively staged rooms, extraordinary entertainment and stimulating interaction offers: This is how premium business events become special experiences - and therefore unforgettable.
- Creative experience marketing with extraordinary staging
- Awareness and loyalty are increased through emotional event experiences
- Arouse emotions and inspire the target group - our promise!
Why do premium events need experiential marketing?
Marketing events have to be convincing, premium events even more! To make a business event unforgettable, it is important to offer special event experiences that appeal not only to the participants' minds but also to their hearts. Experiences that arouse emotions therefore ensure that your business event marketing becomes a lasting success by creating a "wow" among your guests.
What is experiential communication?
Experience communication describes a communication strategy based on experiences. Extraordinary productions, emotional image films or special entertainment turn a normal and unspectacular event into a real highlight. Instead of an event like any other, an individualised brand world is offered, which ensures that the company is remembered by the participants through experiences. Would you like to find out more? Then please feel free to contact us.
What is a premium event?
Premium events are exclusive events. In the business sector, we use this term to describe events for employees in middle to senior management positions, such as managers, board members, etc. - in other words, decision-makers. It is important to create special event experiences for this audience. This starts with the choice of location and includes a special service and a high-quality programme. A premium event from Commacross is characterised by a special experience that ensures that the event will be remembered.
How can emotions be aroused in business event marketing?
Depending on the type of event, event motto, company and products, there are many different possibilities. From stage productions and media specials to joint team activities. We will be happy to support you in planning your experiential communication and ensure that your event is unforgettable for your target group.
What does contemporary experience marketing look like?
We always follow the latest trends and incorporate them into our event concepts. Digitalisation is right at the top of the list. Event communication that is supported by the right digital measures is even more successful in appealing to the target group. As digital experts, we offer a wide range of digital solutions in our service portfolio. From participant management to event games. We ensure that your event communication reaches the target group in a modern and contemporary way.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
