Well thought-out trade fair stand concepts for your successful trade fair marketing!
Optimizing marketing with new trade fair concepts
Impress your trade fair visitors with a modern trade fair stand concept. As a full-service trade fair agency, we offer you holistic stand concepts for your trade fair presentation: Trade fair stand design, product videos, 3D media, interactive trade fair guides, trade fair games and virtual trade fair stands - all from a single source.
Our service at a glance:
- Exhibition stand architecture
- Digital media & films
- Media technology
- Gamification
- Virtual exhibition stands
Trade fair concepts
Realized projects
KACO
Stand concept with modular elements for flexible stand sizes
Securitas Groupe
Trade fair concept from a single source with many digital media
NetApp
Exhibition stand concept for an international trade fair in Dubai
Vitronic
Stand concept without physical product, but with highlight eye-catcher
Trade fair concept to-do no. 1: The brand space
A trade fair stand concept: First of all, this includes the structural and spatial appearance of the trade fair presentation. Where is the stand positioned at the trade fair? Does a corner or head stand make sense? Which zones are required? How should the products be integrated? Who is responsible for the stand construction? Our trade fair concepts turn the trade fair stand into a brand space, create experiences for visitors and offer employees an optimal workplace at the trade fair. Benefit from the expertise of an experienced full-service trade fair agency and a well thought-out trade fair concept:
- Holistic, brand-compliant stand concepts
- Full-service realisation of the trade fair concept
- Comprehensive expertise in trade fair stand architecture and design
Trade fair concept to-do no. 2: Contemporary media technology
Today, no trade fair presentation and no trade fair stand concept can do without modern media technology. In times of Industry 4.0, mobile applications and smart apps, contemporary media technology and digital solutions are an absolute must at trade fairs. With digital marketing, media eye-catchers and effective presentation displays, we create eye-catching productions and highlights that inspire target groups of all ages and fit perfectly with your trade fair stand. Take advantage of our experience with modern media technology to realise an outstanding trade fair concept:
- State-of-the-art media technology integrated into the stand concept
- Hybrid trade fair concepts that inspire live & digital
- In-house production of media content and digital applications
Trade fair concept To-Do No. 3: The integrated communication concept
The architectural framework for your stand concept is in place. Now the brand space created in this way must be filled with communication. The trade fair stand alone does not guarantee trade fair success. The trade fair concept encompasses much more. Trade fair marketing is only complete when the communication is well thought out and harmonised down to the smallest detail. A stand concept for trade fairs from Commacross therefore also includes a customised communication concept that meets the objectives of our customers from the very beginning of the trade fair:
- Intelligent invitation management for visitors and partners
- Attractive appearance thanks to a well thought-out media design
- Planning and implementation of the communication concept from all sales channels - live & digital
Trade fair stand concepts: Clear the stage for your trade fair success
Whether it's a small trade fair or a major international event: a trade fair presentation stands and falls with the trade fair concept. The more individualised and modern the trade fair stand, the greater the interest shown by customers and visitors at the trade fair. And the more motivated your employees will be when approaching customers. As a full-service trade fair agency and experienced trade fair planners, trade fair stand concepts are a central component of our service portfolio. As an exhibitor, you benefit from integrated solutions comprising exhibition stand architecture, customised exhibition stand designs, media technology and staging - at trade fairs all over the world. Our offer includes:
- Holistic trade fair concepts from exhibition stand architecture to media design
- Consultancy and support - from the conception to the follow-up of your trade fair appearance
- Integrated communication concepts with modern media
Everything under one roof for your new trade fair stand concept
The stand concept is the centrepiece of every trade fair presentation. It is the link between the brand and visitors and determines the success or failure of the trade fair presence. Inspire customers and employees with an exhibition stand that stands out from the competition, and not just in terms of stand construction and design. Benefit from an overall concept that realises a successful image transfer at the trade fair. We specialise in successful trade fair concepts and are your 360° full-service partner.
- Trade fair concepts for holistic trade fair marketing
- Exhibition stand design, the latest media technology and media production
- Conception, planning & project management, on-site support - all from a single source
What does a good trade fair concept involve?
1. an exhibition stand architecture that sets the customer apart from the competition
2. modern media technology that showcases products in line with the stand concept
3. a communication concept that ensures that the target group is reached and addressed right from the start
4. holistic conception to create a coherent overall concept
What is a hybrid trade fair concept?
A hybrid trade fair concept combines live and digital and ensures that a larger target group is addressed. Hybrid trade fair concepts utilise digital solutions, e.g. digital invitations and digital participant and event management systems. In addition to conventional media, interactive applications such as touch games or virtual reality applications can also be found on the stand itself.
How long does it take to design an exhibition stand?
That depends primarily on the size of the trade fair and the customer's ideas. From our many years of experience with trade fair concepts, we generally reckon with a duration of six months. If, for example, elaborate media installations or a strong digital presence are desired, the time required may vary. Do you need an estimate of how much time your trade fair concept will take? If so, please contact us and we can discuss your ideas and objectives in person.
What are the trends in the design of trade fair presentations?
The trends of recent years are clearly driven by digitalisation. Virtual reality applications, augmented reality, hybrid trade fairs, virtual showrooms and gamification are just a few of the trends of recent years. For a modern trade fair presence and a contemporary look and feel, we always take digital trends into account in our trade fair concepts. Our team of architects, designers, digital experts and visualisation experts offers you comprehensive expertise in the digital field and integration into the overall concept.
Why are media crucial in the stand concept?
A good media design guarantees your visitors' attention. Information can be conveyed quickly and brand messages presented in an appealing way. Even complex processes or interrelationships can be presented clearly in 3D product visualisations or an explanatory video. Interactive trade fair invitations and digital trade fair guides communicate intuitively and create a memorable trade fair experience. As a full-service trade fair agency, we offer you comprehensive expertise in the media sector and the correct integration of media into the trade fair stand concept.
Leading companies rely on the know-how of commacross.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
Ramona Augusto, Bitzer
Head of Events, Digital Media and Promotions“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."
Kerstin Löffler, Faller Packaging
Head of Marketing & Innovation- "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
Peter Schönenberger, Sauter
Head of Marketing and Product Management - "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
Markus Zeller, AUMA
Head of Advertising - "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
Heiko Braun, Zehnder Group Deutschland
Managing Director - "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
Waldemar Witulski, ZF
Consultant Trade Fairs and Exhibitions - "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."Jan Friedrich, Bucher Hydraulics
Head of Marketing - "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."Sandra Parpan, ARGO-HYTOS GmbH
Group Marketing Service & Communication - "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."Stephan Dürr, Hummel AGHead of Marketing & Communications
