Today's challenges in trade fair marketing are more diverse than ever. It's not just about the traditional presence trade fair on site, but about the digital trade fair showroom. Travel is decreasing, fewer trade fair visitors are the result. Since the pandemic, customers are used to having product information attractively presented in virtual showrooms. The media design of a trade fair presentation in the physical as well as in the digital space is a decisive success factor. In particular, 3D product presentation and interactive product experience are often standard in both spaces. We are your partner for the new challenges in trade fair marketing. Creative. Smart. Emotional.
Trade fair marketing at the biggest trade fairs and for all industries
As a specialist in trade fair marketing, we are active at many trade fairs and design trade fair stands of all sizes, e.g. at the Hannover Messe for industry, LogiMat for logistics, IAA for automotive, Innotrans for transport, bauma - for construction machinery, ISH - for sanitation, IDS - for dentistry, SPS - for sensors and controls. We also design virtual exhibition stands with interactive elements. As different as the sizes and sectors are, our claim as a trade fair agency is the same: something special!
Development, planning, and implementation
of trade fair concepts.
As a trade fair agency, we are the partner for exceptional trade fair presentations and events. Whether a new, fascinating architecture or innovative media for your LED wall: we are creative - and your technical contact for the latest media technology. Our promise: creative ideas, strong design and perfect project management. We have the staff for your trade fair presentation.
Further services of our trade fair agency:
Type of trade fair support:
Type of service:
In the course of numerous projects, our experts for trade fair concepts, communication design as well as video and 3D media have deciphered the decisive factors for success. You can download relevant and informative fact sheets below. Download white paper
Your trade fair partner – worldwide and very close
The trade fairs we support take place all over the world. That's why we support our customers in China and the USA as well as in Europe - with the same intensity and consistent quality. We have therefore chosen our location for a good reason. Our claim as a trade fair agency is to inspire our customers with extraordinary ideas and to convince them with a successful realisation. We attach great importance to the sustainable success of your trade fair project. Our work is based on long-term cooperation, because only in a close partnership between trade fair agency and company is the success of extraordinary trade fair appearances.
Start-ups are good, experienced trade fair specialists are (usually) better. With us, clients can rely on sound knowledge and many years of expertise. After studying theatre, film and television, many years in various trade fair and event agencies and working for Mercedes-Benz, Siemens, Deutsche Post, IBM, Bosch and many more, Eberhard Freiensehner set up his own business in 2005. Stephanie Freiensehner has been involved as an architect from the very first trade fair stand concept and is responsible for the creative design process. Together we develop ways for innovative trade fair marketing in our trade fair agency. Our trade fair agency supports your sales at trade fairs and events with new, digital ideas for successful trade fair contacts. Whether touch screen applications, trade fair apps, trade fair games, trade fair videos or 3D product animations - we have the digital solutions for a moving stand and a successful presentation. We digitise trade fairs and events.
Trade fair marketing on the pulse of the times
Digital sales or digital marketing are terms that are gaining importance. In many industries, the first touchpoint with a product is no longer the trade fair, but the website. This means that the customer journey begins with a stranger who cannot be personally advised, emotionally inspired, or convinced by content. In order to win over this prospective customer, a smart approach and optimisation of the digital product presentation is necessary. Very few product presentations on homepages are emotional. However, as in almost all areas of marketing, it is precisely a matter of presenting one's product in the most inspiring way possible. The big companies like Apple, Tesla, Daimler, and others show how marketing works in a digitalised world.
Of course, these companies have large budgets at their disposal, but the beauty of digitalisation is that it often doesn't take such big budgets to implement things. Musicians don't need record companies to release a song. They use Youtube. SMEs therefore don't need a big studio to host an online event or create a virtual showroom. Much is already possible and successful on a smaller scale. Marketing means permanent adaptation and change. This has always been the case.
"I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."
Mathias Büttner, Citrix
Marketing Director for Central Europe
"For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."
“Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."