commacross GmbH - Logo deutsche Flagge, deutsche Sprache

Your trade fair agency for emotional trade fair presentations. The trade fair agency for 360° trade fair marketing.

commacross - The trade fair agency. We are experts for innovative trade fair presentations - live & virtual. Smart trade fair media such as interactive trade fair eye-catchers, LED walls for highlight messages, or live demos. We make moving trade fair marketing!

Our focus:
Maximum success
for your
trade fair appearance!

Trade fairs in a new era - more media & more digital

Today's challenges in trade fair marketing are more diverse than ever. It's not just about the traditional presence trade fair on site, but about the digital trade fair showroom. Travel is decreasing, fewer trade fair visitors are the result. Since the pandemic, customers are used to having product information attractively presented in virtual showrooms. The media design of a trade fair presentation in the physical as well as in the digital space is a decisive success factor. In particular, 3D product presentation and interactive product experience are often standard in both spaces. We are your partner for the new challenges in trade fair marketing. Creative. Smart. Emotional.

  • Booth design for real and virtual architecture
  • Media for LED walls or interactive product experiences
  • Support from a single source/360° Solutions

Trade fair marketing at the biggest trade fairs and for all industries

As a specialist in trade fair marketing, we are active at many trade fairs and design trade fair stands of all sizes, e.g. at the Hannover Messe for industry, LogiMat for logistics, IAA for automotive, Innotrans for transport, bauma - for construction machinery, ISH - for sanitation, IDS - for dentistry, SPS - for sensors and controls. We also design virtual exhibition stands with interactive elements. As different as the sizes and sectors are, our claim as a trade fair agency is the same: something special!

Development, planning, and implementation
of trade fair concepts.

As a trade fair agency, we are the partner for exceptional trade fair presentations and events. Whether a new, fascinating architecture or innovative media for your LED wall: we are creative - and your technical contact for the latest media technology. Our promise: creative ideas, strong design and perfect project management. We have the staff for your trade fair presentation.

Further services of our trade fair agency:

  • Architecture, design, and spatial planning
  • Media productions of all kinds
  • Virtual trade fair & digital showrooms
  • Graphic design of the exhibition booth
  • Consulting for trade fair media technology
  • Project management and on-site support

Trade Show Support Request Wizard

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This is how
your trade fair
is successful!

Information for your trade fair and event planning.

In the course of numerous projects, our experts for trade fair concepts, communication design as well as video and 3D media have deciphered the decisive factors for success. You can download relevant and informative fact sheets below. Download white paper

Whitepaper herunterladen

Whitepaper von commacross zum Thema

Your trade fair partner – worldwide and very close

The trade fairs we support take place all over the world. That's why we support our customers in China and the USA as well as in Europe - with the same intensity and consistent quality. We have therefore chosen our location for a good reason. Our claim as a trade fair agency is to inspire our customers with extraordinary ideas and to convince them with a successful realisation. We attach great importance to the sustainable success of your trade fair project. Our work is based on long-term cooperation, because only in a close partnership between trade fair agency and company is the success of extraordinary trade fair appearances.

Geschäftsführer von commacross: Eberhard Freiensehner

Take advantage of our know-how for your trade fair planning.


What do we do for you as a trade fair agency?

As your trade fair agency, we take care of all the issues you need support with. Whether attractive stand design, emotional trade fair communication, interactive product presentations, digital trade fair invitations, trade fair briefing for sales teams or trade fair games - we are your partner for an attractive trade fair experience.

Are you looking for tips for a successful trade fair appearance?

The best way to win customers at trade fairs is with emotions and extraordinary brand and product presentations. This can be done through special architecture and booth design or through innovative media for product highlights. We will show you ways to better showcase your company and products and successfully win leads. . ​

We can also do digital trade fairs!

For many SMEs, trade fairs are the most important marketing and sales channel. An additional channel has emerged: the digital in-house exhibition or virtual showroom. For many companies, the perfect avenue to reach all customers and interested parties. High coverage and availability 365 days a year are the guarantee for presenting innovations and products worldwide. We are happy to support you in the realisation.

What do we do differently from other agencies?

We collaborate with you and look for the best solution. Example: For your trade fair, are you planning an interactive 3D presentation of machines that don't have space on the stand? No problem, we'll do it! Our goal is to create this presentation for you in such a way that you can use it after the trade fair on any laptop, PC, or on the website. That is our contribution to sustainability and cost savings.  ​
commacross-commacross a white
Stephanie und Eberhard Freiensehner, commacross GmbH

Commacross - Trade fair agency since 2005

Start-ups are good, experienced trade fair specialists are (usually) better. With us, clients can rely on sound knowledge and many years of expertise. After studying theatre, film and television, many years in various trade fair and event agencies and working for Mercedes-Benz, Siemens, Deutsche Post, IBM, Bosch and many more, Eberhard Freiensehner set up his own business in 2005. Stephanie Freiensehner has been involved as an architect from the very first trade fair stand concept and is responsible for the creative design process. Together we develop ways for innovative trade fair marketing in our trade fair agency. Our trade fair agency supports your sales at trade fairs and events with new, digital ideas for successful trade fair contacts. Whether touch screen applications, trade fair apps, trade fair games, trade fair videos or 3D product animations - we have the digital solutions for a moving stand and a successful presentation. We digitise trade fairs and events.


Trade fair marketing on the pulse of the times

Trade fair marketing on the pulse of the times
Digital sales or digital marketing are terms that are gaining importance. In many industries, the first touchpoint with a product is no longer the trade fair, but the website. This means that the customer journey begins with a stranger who cannot be personally advised, emotionally inspired, or convinced by content. In order to win over this prospective customer, a smart approach and optimisation of the digital product presentation is necessary. Very few product presentations on homepages are emotional. However, as in almost all areas of marketing, it is precisely a matter of presenting one's product in the most inspiring way possible. The big companies like Apple, Tesla, Daimler, and others show how marketing works in a digitalised world.

Of course, these companies have large budgets at their disposal, but the beauty of digitalisation is that it often doesn't take such big budgets to implement things. Musicians don't need record companies to release a song. They use Youtube. SMEs therefore don't need a big studio to host an online event or create a virtual showroom. Much is already possible and successful on a smaller scale. Marketing means permanent adaptation and change. This has always been the case.


Leading companies rely on the know-how of commacross.

  • "I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."

    Portrait von Mathias Büttner

    Mathias Büttner, Citrix
    Marketing Director for Central Europe

  • "For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."

    Portrait von Ramona Augusto
    Ramona Augusto, Bitzer
    Head of Events, Digital Media and Promotions
  • “Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."

    Portrait von Kerstin Löffler
    Kerstin Löffler, Faller Packaging
    Head of Marketing & Innovation
  • "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
    Portrait von Peter Schönenberger
    Peter Schönenberger, Sauter
    Head of Marketing and Product Management
  • "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
    Markus Zeller, AUMA
    Head of Advertising
  • "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
    Portrait von Heiko Braun
    Heiko Braun, Zehnder Group Deutschland
    Managing Director
  • "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
    Portrait von Waldemar Witulski
    Waldemar Witulski, ZF
    Consultant Trade Fairs and Exhibitions
  • "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."
    Jan Friedrich, Bucher Hydraulics
    Head of Marketing
  • "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."
    Sandra Parpan, ARGO-HYTOS GmbH
    Group Marketing Service & Communication
  • "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."
    Stephan Dürr, Hummel AG
    Head of Marketing & Communications