commacross GmbH - Logo deutsche Flagge, deutsche Sprache

Individual exhibition booth design with emotional media.

Dynamic booth design with plenty of space for emotional media. Digital trade fair media, innovative media technology, and attractive product presentations for a successful trade fair appearance.

Inspire customers
with creative
stand design!

Dynamic exhibition booth design with media architecture - moving and fascinating.

A new exhibition booth is like a temporary headquarters for your company. You want a special design, unique architecture, an individual appearance. We develop creative and effective trade fair booths from the concept to the handover and support our clients in many projects with a comprehensive package of trade fair marketing measures and coordination with the booth builder. In this context, the use of trade fair videos for moving content on LED walls, interactive product presentations with 3D visualisations, and emotional touch games are becoming increasingly relevant to address trade fair visitors emotionally. Among other things, we offer:

  • Custom design (modular, flexible, cost-efficient)
  • Innovative media technology for moving communication
  • Production of media content (e.g. 3D product videos, AR,
    interactive presentations for touch displays)

Exhibition booth design TOP 1:
Inspire with architecture

A company's exhibition booth creates temporary brand spaces - that's why it is so important that solutions in exhibition booth construction are convincing both as a whole and in every detail. As a creative partner for convincing trade fair presentations, commacross stands for inspiring architecture and unique designs. Smart designs with a clear concept, balanced proportions, and well thought-out functionality invite visitors to explore your booth and linger. Sensible zoning, well-proportioned presentation areas, and successful staging through light and media give the booth a memorable look. We create inspiring spaces for you through


  • custom architecture and surprising eye-catchers
  • visitor-friendly booth structure and way finding
  • optimum product placement and presentation

Exhibition stand design TOP 2:
Setting the stage

How can products be presented impressively? With staging that impresses and emotionalises! Based on many years of experience in booth design, we provide you with comprehensive advice and tips on quantitative and qualitative product selection. Our agency consists of architects, designers, graphic artists, and media experts who do everything they can to create the best settings for your products. With a keen sense of scenography, choice of materials, and lighting concepts, we develop an ambience for your trade fair presentation in which your product range will be perfectly staged. Inspire your target audience with presentations that


  • present your products and solutions perfectly at the fair
  • inspire with high-quality media
  • combine information and emotion in a convincing way

Stand Design TOP 3:
Magic through media

Contemporary booth design uses the emotional power of media to impress visitors. The use of modern media technology at the trade fair illustrates the future viability of a company and makes clear which opportunities are opened up by the trade fair 4.0. That's why we use innovative mediatecture to give your trade fair presence the attention it deserves. So many products are digital, so it is important to have presentations that are easy to understand. With state-of-the-art hardware, complelling storytelling, and intelligently prepared media content, we ensure that you present even complex topics and digital offers in a way that is suitable for the audience. Increase the overall impact of your trade fair presentation and support your sales team through


  • Catchy, comprehensible animations
  • Emotional image videos and informative explanatory videos
  • Trade fair apps with helpful information

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at our designs!

Learn how we turn your booth design
into a digital experience in 100 seconds.


The ten best practices of digital trade fair presentations

In the course of numerous projects, our experts for trade fair concepts, communication design as well as video and 3D media have deciphered the decisive success factors. In the following, we present the ten best practices that are crucial for effective trade fair communication in the virtual world.

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Whitepaper von commacross zum Thema

Booth design: Orchestrating coherency

A successful booth design encompasses several dimensions. Only in the perfect interplay of structures, graphics, and media can you set the stage perfectly. As an experienced trade fair agency, we design, plan, and build architectural solutions that make every trade fair appearance a statement. A recognisable signature, design guidelines, and detailed execution guarantee high-quality design and the recognisable, personal presence of a company. All visualisations - whether graphics, information boards, or media productions - fit perfectly into the overall picture and create a coherent appearance from a single source. We present your company to maximum effect by

  • creating a strong, custom booth design
  • combining architectural and media expertise
  • developing a holistic look & feel

How do we develop your new booth design?

Some customers want a careful evolution of an existing design, some want something new. We work out the best solution for you, matching your budget and your ideas. Do you want a modular design that can be used flexibly for different booth sizes? We are happy to take on this challenge. We are particularly specialised in dynamic media and the symbiosis of architecture & media for mediatecture. With moving images on monitors or LED walls, a special effect can be achieved that makes the exhibition stand unique.

How do we work together with builders?

We are your contact for all questions relating to trade fair marketing and communication. Either an existing partner will take care of the construction or we will support you in your search for a reliable new booth builder. We are happy to make recommendations or, if you wish, organise a call for tenders. Whatever the situation, we will ensure direct and smooth collaboration as quickly as possible.

How do we set the scene for your products at the trade fair?

Many products require explanation and advantageous features are not immediately recognisable. In order to present products of this kind in an appropriate and attractive way, media support is usually required. With our know-how in this area, we can offer you a variety of ways to perfectly stage your product highlight. Innovative media technology, smart presentation software, and good product animations are all part of our portfolio.

What's your added value with our team?

commacross is an agency with a very broad communication offer for your trade fair marketing. In addition, we offer added value for other sales and marketing channels, e.g. event organisation, media for the homepage, image and product videos in 2D or 3D, trade fair games, augmented or virtual reality, as well as virtual brand spaces that can be experienced interactively and online events. Whether live or digital - we are your personal partner for emotional marketing.

What makes booth design good?

Good booth design is modern and CD compliant. At the same time, there should be plenty of room for personal exchange and playful interaction with the products and services. commacross integrates state-of-the-art media technology and interactive media installations into every booth design.

What are the design trends for trade fair booths?

We see a clear trend away from boring product exhibition and towards interactive, media-staged brand presentations. Companies want to save the effort of exhibiting large and complex machines at trade fairs. commacross brings digital twins of the machines to the trade fair stand. You too can use digitalisation for your booth design.

What design elements will make my stand stand out from the competition?

commacross designs and develops custom booths for each customer. We analyse the booths of competitors and can offer you a design that stands out. Use open spaces for media highlight productions and interactive shows.

Physical or digital booth?

We can offer you both: a hybrid exhibition booth! The hybridbooth is both physically built and can also be experienced digitally.

Booth design: Orchestrating coherency

A successful exhibition stand design encompasses several dimensions. Only in the perfect interplay of structures, graphics, and media do you set the stage perfectly at a trade fair. We design, plan, and build architectural solutions that make every trade fair appearance a statement. Recognisable signature, design guidelines, and detailed execution guarantee high-quality design and the recognisable, individual presence of a company. All visualisations - whether graphics, information boards or media productions - fit perfectly into the overall picture and create a coherent appearance from a single source. We present your company with maximum effect by creating a strong, customised booth design, bundling architectural and media expertise, and developing a holistic look & feel.
commacross-commacross a white
Geschäftsführer von commacross: Eberhard Freiensehner

Take advantage of our know-how for your exhibition stand design.


Four reasons to use the know-how of an experienced trade fair agency

Unlike a booth builder, we specialise solely in the holistic conception of highly communicative trade fair presences. So whether you want to impress your customers in the physical or virtual world - with us, your company and product presentations will be a crowd puller.


We design virtual trade fair booths according to all the rules of the art. Our claim: Your virtual presentation will be as impressive as if the customer were there with you. We achieve this with smart 3D product visualisations, individual showroom designs, and a multitude of options that give your sales department an edge over the competition.


We implement physical booths with innovative media technology in close collaboration with you and a builder of your choice. We are happy to take over the subcontractor planning, construction management, and develop the communicative content for the dynamic design of presentation, e.g., videos for LED walls, interactive media for touch displays or live demos.


You want to break new ground and are looking for a full-service agency? Then commacross is the 360° partner of your choice for physical and digital trade fair stands from a single source. Inspire all your customers equally -  if they visit you live or virtually!


Leading companies rely on the know-how of commacross.

  • "I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."

    Portrait von Mathias Büttner

    Mathias Büttner, Citrix
    Marketing Director for Central Europe

  • "For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."

    Portrait von Ramona Augusto
    Ramona Augusto, Bitzer
    Head of Events, Digital Media and Promotions
  • commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."

    Portrait von Kerstin Löffler
    Kerstin Löffler, Faller Packaging
    Head of Marketing & Innovation
  • "commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
    Portrait von Peter Schönenberger
    Peter Schönenberger, Sauter
    Head of Marketing and Product Management
  • "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
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    Markus Zeller, AUMA
    Head of Advertising
  • "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
    Portrait von Heiko Braun
    Heiko Braun, Zehnder Group Deutschland
    Managing Director
  • "commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
    Portrait von Waldemar Witulski
    Waldemar Witulski, ZF
    Consultant Trade Fairs and Exhibitions
  • "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."
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    Jan Friedrich, Bucher Hydraulics
    Head of Marketing
  • "commacross is a fast, flexible and always committed partner. An agency you can always rely on."
    Sandra Parpan, ARGO-HYTOS GmbH
    Group Marketing Service & Communication
  • "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."
    Stephan Dürr, Hummel AG
    Head of Marketing & Communications