commacross GmbH - Logo deutsche Flagge, deutsche Sprache

Trade fair media for a dynamic brand presence.

Interactive 3D product presentations, LED walls, transparent displays, touch games, and more. We communicate your messages with innovative media. We produce media content and use the latest media technology.

with trade
fair media

Exhibition media - stimulating and versatile

commacross is your agency for holistic trade fair marketing. Architecture, media technology, and media content must be thought through and conceived together. We have the know-how for exciting mediatecture and developing all media content for it. Our 360° philosophy is your benefit - an agency team for innovative communication of all trade fair topics. Many of the media we produce for a trade fair are also used by our clients on other marketing channels.

  • Trade fair architecture, construction management & project management
  • Media production, e.g., 3D product visualisations
  • Interactive games, live shows, digital trade fair guide
  • Virtual trade fair presentations and online events
  • Landing pages & guest management

Added value 1:
Trade fair architecture, construction management & project management

Rely on the emotionalising potential of trade fair media to convince visitors about your brand. Modern media technology and emotional image films create a positive gut feeling among your target group. Innovative mediatectures and informative product videos address the visitor's mind and give your messages the desired attention. With state-of-the-art hardware, original storytelling, and well-founded media content, you say everything that needs to be said - even in 3D. This is how you support your sales team:



  • Clearly understandable, catchy animations
  • High-quality image films and explanatory videos
  • Informative trade fair apps

Added value 2:
Beautifully & harmoniously integrated

An exhibition booth should be successful in terms of construction, and media. In order to communicate well, structures, graphics, and media must work together harmoniously. With trade fair media from commacross, this is the case. Impress visitors and your contacts with exceptional media solutions and present your portfolio in high-quality design. All our visualisations integrate seamlessly into the overall picture and create a successful appearance - in every respect.


  • Contemporary visual language and additional wow! effects through post-production
  • High-quality film productions
  • Harmonious integration of the trade fair media into the stand design

Added value 3:
Effective trade fair media

How do you attract the attention of the trade fair audience? With media that are different from those of other exhibitors! Stage your brand and your products with trade fair media that stand out through aesthetics and substance and benefit from our media expertise and experience:


  • Creative, unique video concepts with high emotional impact
  • Attention-getting media product presentations
  • Media with a high eye-catching effect

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Learn about our interesting
examples and reference projects in 100 seconds.

Communicating product messages with digital media

As an experienced trade fair agency, we don't stop at architecture. A trade fair presentation needs holistic communication with a focus on  product highlights. That's why we create eye-catching images for your trade fair communication, e.g., 3D product renderings or 3D product animations for interactive touch screens. Or emotional image or informative product videos for presentation on LED walls and monitors - whether at the booth, on the exhibition grounds or for your trade fair invitation. Creative ideas, innovative mediatecture and professional implementation of the concept characterise our range of trade fair media. Inspire visitors through:

  • creation of aesthetically pleasing visual worlds
  • emotional videos in top quality and all formats
  • media design of all content to match the stand design

The ten best practices of digital trade fair media

In the course of numerous projects, our experts for trade fair concepts, communication design, and video and 3D media have deciphered the decisive success factors. In the following, we present the ten best practices that are crucial for effective trade fair communication in the virtual world.

Whitepaper herunterladen

Whitepaper von commacross zum Thema
Geschäftsführer von commacross: Eberhard Freiensehner

Take advantage of our know-how for for your trade fair media.


Trade fair media: Your way into the hearts and minds of visitors

Your trade fair presence is a statement. We ensure that your messages have an impact in media and effectively support your communication goals. Stage your offers in such a way that the most important features become clear. Powerful graphics and video productions by commacross set the stage perfectly for your products. Our media productions use the entire communication potential of a trade fair through: emotional & interactive media productions, individual cinematic brand and product presentations, as well as infographics and charts in contemporary design.

What trade fair media can you get from us?

The media used at trade fairs are diverse. As a rule, we produce videos and films for one or more monitors or LED walls of any size. The flexibility of LED modules allows the construction of LED cubes, long LED bands, or striking LED walls. We have implemented everything once or several times and are happy to show you examples of our work. In addition, there are trade fair eye-catchers for extraordinary product highlights. These media are often interactive, so we create individual touch presentations for the respective product. Teasers and trailers for trade fair invitations or landing pages are also part of our service portfolio.

How do we realise your trade fair media?

Good trade fair media catch the eye and attract attention. For this to work well, media technology and media content must be well coordinated. It makes a big difference whether the surface of the media project is a small monitor or a large LED wall. In order to present messages and products attractively, strikingly, and intelligently, experience is important. When visualising products in 3D, we usually use the customer's CAD data. This enables fast and cost-efficient implementation with the best possible result. We are happy to show you examples of our work as a starting point for ideas.

Which media technology is best? Purchase or rent?

Media technology is becoming increasingly important for an innovative and exceptional trade fair presentation. Transparent monitors, interactive digital showcases, touch displays, etc. are good media technology to showcase highlight products. Depending on the type and scope of use, the question arises if the media technology should be purchased or rented? There is no one answer, but the tendency to buy, at least monitors, is increasing. Nevertheless, it is important to bear in mind that media technology at trade fairs should not be left out and that a media technician could be helpful. We are happy to support you in the selection of media technology, the creation of suitable content, and in advising you on whether buying or renting is the better way for you.

Further benefits for your trade fair media

Many clients do not make the most of the potential of the media produced for the trade fair and waste resources. Our goal is to develop every media production so that as many synergies as possible are created for different marketing and sales channels. Interactive product presentations created for a large touch screen at the trade fair usually work just as well on a PC/laptop, tablet, or smartphone. This means that the same application can be used for daily sales or web meetings. This saves time and money. For some marketing channels, small adjustments are necessary, but these only require a small amount of effort.
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Leading companies rely on the know-how of commacross.

  • "I have been working successfully with the commacross team for almost 10 years. Always fresh ideas for emotional live communication, perfect organisation and high personal commitment. That's fun and ensures really good event feedback from our customers."

    Portrait von Mathias Büttner

    Mathias Büttner, Citrix
    Marketing Director for Central Europe

  • "For years we have appreciated the creativity and commitment of commacross. Especially with the highlight productions and the digital media for our flagship fairs. The team does a really good job."

    Portrait von Ramona Augusto
    Ramona Augusto, Bitzer
    Head of Events, Digital Media and Promotions
  • “Commacross has been our partner for the development of media and the design of our exhibition stand since 2019. We appreciate the creative dialogue and smooth collaboration."

    Portrait von Kerstin Löffler
    Kerstin Löffler, Faller Packaging
    Head of Marketing & Innovation
  • "Commacross provided us with excellent support for the presentation of world firsts at the ISH trade fair. Innovative media technology, attractive content, and a strong staging."
    Portrait von Peter Schönenberger
    Peter Schönenberger, Sauter
    Head of Marketing and Product Management
  • "Our 50th AUMA anniversary was a very, very big success for customers, partners and employees. The imaginative event concept and the targeted project management over almost two years were the guarantee for this."
    Markus Zeller, AUMA
    Head of Advertising
  • "Eberhard Freiensehner and his team are an important agency partner for us. Digitalisation is a big challenge for Zehnder and commacross offers diverse solutions for successful marketing at trade fairs and events."
    Portrait von Heiko Braun
    Heiko Braun, Zehnder Group Deutschland
    Managing Director
  • "Commacross offers innovative trade fair communication. We use the trade fair app from commacross for internal team briefings. A great solution for faster communication."
    Portrait von Waldemar Witulski
    Waldemar Witulski, ZF
    Consultant Trade Fairs and Exhibitions
  • "Already in the first talks we had a very good feeling and have not been disappointed. Commacross is a partner for the future."
    Jan Friedrich, Bucher Hydraulics
    Head of Marketing
  • "Commacross is a fast, flexible and always committed partner. An agency you can always rely on."
    Sandra Parpan, ARGO-HYTOS GmbH
    Group Marketing Service & Communication
  • "The development of the interactive WebApp product presentation worked great with commacross. The WebApp ran stably all three days at the fair; we had no downtimes."
    Stephan Dürr, Hummel AG
    Head of Marketing & Communications